• Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role.
Singapore Jobs Expertini

Marketing and Branding Executive Job Opening In Bugis – Now Hiring Private Advertiser


Job description

Marketing and Branding Executive

Objective:
To drive the success and growth of the restaurant's brand by developing and executing strategic branding initiatives that create a strong and differentiated brand identity, resonate with the target audience, and enhance customer loyalty.



Key Responsibilities:

1.

Brand Strategy Development:

  • Develop and implement a comprehensive brand strategy that aligns with the restaurant's vision, values, and target market.

  • Conduct market research and competitive analysis to identify opportunities and trends, ensuring brand relevance and differentiation.

  • Define the restaurant's unique value proposition, positioning, and messaging to establish a strong brand identity.

2.

Brand Communication and Collateral:

  • Develop and maintain consistent brand messaging across all customer touchpoints, including menus, signage, website, social media, and advertising.

  • Collaborate with the marketing team to create compelling content and promotional materials that effectively communicate the brand's story, offerings, and values.

  • Ensure consistency in visual identity (logos, colors, fonts, and photography).

3.

Customer Experience Enhancement:

  • Work closely with the operations team to enhance customer experience through improved service standards, ambiance, and menu offerings.

  • Monitor customer feedback and reviews, identifying areas for improvement and addressing any concerns.

  • Train staff on brand values, customer service standards, and brand voice to ensure a consistent and positive brand experience.



Social Media Management & Influencer Marketing:

  • Social Media Strategy: Plan and develop social media communication strategies across platforms (Facebook, Instagram, TikTok, Xiaohongshu).

  • Content Creation: Curate and develop creative visual directions for content (photography, videography, infographics, still and motion).

  • Content Posting: Post 4 times a month across each social media platform (FB, IG, TikTok, Xiaohongshu).

  • Influencer Engagement: Engage with 20 influencers per month, tailored to specific campaigns.

  • Press Releases: Write 2 press releases per month (for Shao Modern Teochew Dining & Modern Teochew Tapas).

  • Media Relations: Manage media inquiries and interviews, securing 2 key media features per month.

  • Monthly Reports: Generate monthly reports on social media performance, analytics, and advertising (if applicable).

  • Mystery Shopper Program: Organize 2 groups of foodies to write detailed dinner experience reports each month.



Marketing Campaigns and Partnerships:

  • Campaign Planning & Execution: Design and execute marketing campaigns to drive brand awareness and customer engagement.

  • Partnerships: Identify and develop strategic partnerships with influencers, local businesses, and community organizations.

  • Performance Monitoring: Monitor campaign performance, analyze results, and leverage data to optimize strategies and maximize ROI.



Social Media Maintenance and Content Planning:

  • Account Management: Manage and maintain social media accounts (Facebook, IG, TikTok, Xiaohongshu) and interactions.

  • Promotion Planning: Coordinate promotion and poster planning with the outlet manager.

  • Online Promotion Design: Create 1 online promotion poster per month for all platforms.

  • Photoshoot Planning: Schedule photoshoots (every 2 months) for 8-12 dishes and drinks, with 4 graphic design posts.

  • Boosting & Budgeting: Develop monthly budgets for social media boosts on Facebook, IG, and Xiaohongshu.

  • Performance Reports: Review social media engagement metrics (likes, comments, shares) and report on past month's performance.



Job Nature:

  • Work Hours: 5-day work week, 9 AM to 6 PM, with a 1-hour break.

  • Benefits: Leave, medical, and insurance coverage.

  • Travel: Ability to travel to different outlet branches and office as needed.



Qualifications:

  • Education: Minimum Diploma in Marketing, Business Administration, or equivalent practical experience.

  • Experience: At least 2 years of experience in growth strategy and performance marketing, preferably in technology, e-commerce, or food industries.

  • Availability: Ability to start immediately or with a short notice period is preferred.

  • Communication Skills: Ability to distil complex ideas into clear, actionable information.



Personal Attributes:

  • Excellent interpersonal and communication skills.

  • Strong initiative and problem-solving abilities.

  • Adaptable, independent, hands-on, and able to work under pressure.

  • Strong sense of responsibility and a proactive attitude.

  • Bilingual (Chinese proficiency is a plus).

Required Skill Profession

Other General


  • Job Details

Related Jobs

SEED SQUARED PTE. LTD. hiring Marketing and Branding Executive Job in Singapore
SEED SQUARED PTE. LTD.
Singapore
Designworx Interior Consultant Pte Ltd hiring Marketing and branding executive Job in Central Singapore Community Development Council, SG.01, Singapore
Designworx Interior Consultant Pte Ltd
Central Singapore Community Development Council, SG.01, Singapore
Guilin Garden Restaurant Pte. Ltd. hiring Branding Marketing Executive Job in Downtown Commercial Core, Alberta, Singapore
Guilin Garden Restaurant Pte. Ltd.
Downtown Commercial Core, Alberta, Singapore
FIT CLIMB PTE. LTD. hiring Branding & Marketing Executive Job in Singapore
FIT CLIMB PTE. LTD.
Singapore
ARIA BIOSCIENCE PTE. LTD. hiring Marketing and branding manager Job in Singapore
ARIA BIOSCIENCE PTE. LTD.
Singapore
LINK 2 LINK ASIA PACIFIC PTE. LTD. hiring Branding and Marketing Manager Job in Singapore
LINK 2 LINK ASIA PACIFIC PTE. LTD.
Singapore
LINK 2 LINK ASIA PACIFIC PTE. LTD. hiring Branding and Marketing Manager Job in Singapore
LINK 2 LINK ASIA PACIFIC PTE. LTD.
Singapore
EIGEN ENERGY PTE. LTD. hiring Marketing and Branding Manager Job in Singapore
EIGEN ENERGY PTE. LTD.
Singapore
ARIA BIOSCIENCE PTE. LTD. hiring Marketing and branding manager Job in Singapore
ARIA BIOSCIENCE PTE. LTD.
Singapore
EIGEN ENERGY PTE. LTD. hiring Marketing and Branding Manager Job in Singapore
EIGEN ENERGY PTE. LTD.
Singapore
ARIA BIOSCIENCE PTE. LTD. hiring Marketing and branding manager Job in Singapore
ARIA BIOSCIENCE PTE. LTD.
Singapore
LINK 2 LINK ASIA PACIFIC PTE. LTD. hiring Branding and Marketing Manager Job in Singapore
LINK 2 LINK ASIA PACIFIC PTE. LTD.
Singapore
KPLASS SINGAPORE PTE. LTD. hiring Branding Executive Job in Singapore
KPLASS SINGAPORE PTE. LTD.
Singapore
TRUST RECRUIT PTE. LTD. hiring Branding Executive Job in North West Community Development Council, SG.03, Singapore
TRUST RECRUIT PTE. LTD.
North West Community Development Council, SG.03, Singapore
Private Advertiser hiring Branding Executive Job in Central Singapore Community Development Council, SG.01, Singapore
Private Advertiser
Central Singapore Community Development Council, SG.01, Singapore
LOYLY STUDIO SINGAPORE PTE. LTD. hiring Marketing & Branding Lead Job in Singapore
LOYLY STUDIO SINGAPORE PTE. LTD.
Singapore
THE LUNA PATISSERIE PTE. LTD. hiring Marketing & Branding Assistant Job in Orchard, SG.01, Singapore
THE LUNA PATISSERIE PTE. LTD.
Orchard, SG.01, Singapore
M ASIA DISTRIBUTION PTE LTD hiring Branding & Marketing Manager Job in Singapore
M ASIA DISTRIBUTION PTE LTD
Singapore
LOYLY STUDIO SINGAPORE PTE. LTD. hiring Marketing & Branding Lead Job in Singapore
LOYLY STUDIO SINGAPORE PTE. LTD.
Singapore
LOYLY STUDIO SINGAPORE PTE. LTD. hiring Marketing & Branding Lead Job in Singapore
LOYLY STUDIO SINGAPORE PTE. LTD.
Singapore
LOYLY STUDIO SINGAPORE PTE. LTD. hiring Marketing & Branding Lead Job in Singapore
LOYLY STUDIO SINGAPORE PTE. LTD.
Singapore
LOYLY STUDIO SINGAPORE PTE. LTD. hiring Marketing & Branding Lead Job in Singapore
LOYLY STUDIO SINGAPORE PTE. LTD.
Singapore
M ASIA DISTRIBUTION PTE LTD hiring Branding & Marketing Manager Job in Central Singapore Community Development Council, SG.01, Singapore
M ASIA DISTRIBUTION PTE LTD
Central Singapore Community Development Council, SG.01, Singapore
ELITE PARTNERS CAPITAL PTE. LTD. hiring Intern, Branding and Communications Job in Singapore
ELITE PARTNERS CAPITAL PTE. LTD.
Singapore
ADVANCED FLAVORS & FRAGRANCES PTE. LTD. hiring Graphic Designer (Branding & Marketing) Job in Singapore
ADVANCED FLAVORS & FRAGRANCES PTE. LTD.
Singapore
Persatuan Pemudi Islam Singapura (PPIS) hiring Assistant Manager (Branding & Marketing) Job in Singapore
Persatuan Pemudi Islam Singapura (PPIS)
Singapore
KAROOOOO MANAGEMENT COMPANY PTE. LTD. hiring Branding & Community Marketing Specialist Job in Singapore
KAROOOOO MANAGEMENT COMPANY PTE. LTD.
Singapore
Cartrack SEA hiring Branding & Community Marketing Specialist Job in Bendemeer, New South Wales, Singapore
Cartrack SEA
Bendemeer, New South Wales, Singapore
Persatuan Pemudi Islam Singapura (PPIS) hiring Assistant Manager (Branding & Marketing) Job in Singapore
Persatuan Pemudi Islam Singapura (PPIS)
Singapore

Unlock Your Marketing and Potential: Insight & Career Growth Guide


Real-time Marketing and Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Marketing and in Bugis, Singapore, highlighting market share and opportunities for professionals in Marketing and roles.

16194 Jobs in Singapore
16194
14 Jobs in Bugis
14
Download Marketing And Jobs Trends in Bugis and Singapore

Are You Looking for Marketing and Branding Executive Job?

Great news! is currently hiring and seeking a Marketing and Branding Executive to join their team. Feel free to download the job details.

Wait no longer! Are you also interested in exploring similar jobs? Search now: .

The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Private Advertiser adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Singapore laws and regulations

What Is the Average Salary Range for Marketing and Branding Executive Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Bugis. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Marketing and Branding Executive?

Key qualifications for Marketing and Branding Executive typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

How Can I Improve My Chances of Getting Hired for Marketing and Branding Executive?

To improve your chances of getting hired for Marketing and Branding Executive, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Marketing and Branding Executive Job Success

Private Advertiser interview tips for Marketing and Branding Executive

Here are some tips to help you prepare for and ace your Marketing and Branding Executive job interview:

Before the Interview:

Research: Learn about the Private Advertiser's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Marketing and Branding Executive interview at Private Advertiser, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Private Advertiser's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

How to Set Up Job Alerts for Marketing and Branding Executive Positions

Setting up job alerts for Marketing and Branding Executive is easy with Singapore Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!