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Urgent! Marketing Communication Director, Southeast Asia and Australia Job Opening In Singapore, Singapore – Now Hiring FENDI (SINGAPORE) PTE. LTD.

Marketing Communication Director, Southeast Asia and Australia



Job description

Key Responsibilities

  • Strategic Leadership & Brand Positioning
  • Define and implement the regional marketing and communications strategy, ensuring alignment with FENDI’s global brand vision and local market dynamics.

  • Partner with key stakeholders in Retail, Merchandising, eCommerce, and CRM to ensure integrated planning and message coherence.

  • Lead annual planning across PR, media, digital, and experiential marketing, including budget ownership and ROI optimization.

  • Media & Digital Strategy
  • Architect and execute a forward-thinking media strategy (paid, earned, owned), driving brand visibility and campaign amplification across all touchpoints.

  • Drive growth in digital presence through strategic content deployment, influencer collaborations, and social media community building.

  • Partner with HQ to localize global media assets and digital campaigns with high relevance to SEAA audiences.

  • Identify new media trends and innovation opportunities to future-proof brand engagement.

  • Public Relations & Editorial
  • Cultivate and maintain high-impact relationships with fashion/luxury media, editors, key opinion leaders, and stylists to secure consistent and elevated editorial coverage.

  • Oversee press release development, seasonal PR showroom operations, and sample management for maximum editorial reach.

  • Monitor industry and competitor PR activities to ensure FENDI’s positioning remains differentiated and leading.

  • Celebrity & Influencer Engagement
  • Build and nurture relationships with top-tier celebrities, digital influencers, and stylists in the region.

  • Strategically manage product placement opportunities across red carpets, series, press conferences, and key cultural moments.

  • Partner with global communications on ambassador alignments and special projects.

  • Events & Experiential Marketing
  • Lead planning and execution of brand events and experiences aligned with business and brand priorities.

  • Leverage events to deepen client engagement, strengthen media and influencer relations, and elevate brand storytelling.

  • Team & Budget Management
  • Lead and inspire regional and local team of marketing and communications professionals, fostering collaboration, excellence, and innovation.

  • Ensure optimal resource allocation and effective budget management in line with strategic priorities.

  • Act as key regional liaison with FENDI’s APAC and HQ, providing feedback, insights, and best practices to shape global strategies.

Profile & Qualifications

  • Bachelor’s degree or above in Marketing, Communications, Business or related field.

  • Minimum of 10 years' experience in luxury fashion or beauty, with deep expertise in PR, media, and digital marketing in Southeast Asia and/or Australia.

  • Proven strategic leadership in brand marketing and communications across diverse markets.

  • Extensive network and track record in media, KOLs/influencers, and celebrity management within the luxury sector.

  • Expertise in digital and social media strategy, performance metrics, and customer journey optimization.

  • Strong editorial sensibility with understanding of luxury storytelling and content creation.

  • Commercially minded with experience in driving business objectives through communication strategies.

  • Excellent interpersonal, communication, and stakeholder management skills.

  • Highly agile, hands‑on, and culturally attuned to the nuances of SEAA markets.

  • Fluent in English; additional Asian language proficiency is a plus.

  • Willingness to travel regionally and internationally.

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Required Skill Profession

Communication & Pr, Online Marketing



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