You are the communication expert responsible for building customer interest, awareness and advocacy for our hardware, software, and solutions.
You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed.
• Research trends, customers and factors that drive decisions in our core industries.
• Responsible for crafting intelligent, thought-provoking, and emotional stories/narratives based on target audience and buyers' journey (blogs, web copy, eBooks, brochures, infographics, social, etc.).
• Create campaign messaging to increase engagement, ultimately attracting new customers and increasing brand awareness.
• Expand audience reach through content amplification.
• Partner in developing marketing strategy.
• Achieve marketing mix through Omni channel delivery of digital content.
• SEO research: understand what our customers are searching for online: what keywords they are using, the answer's the questions they seek and the content they want.
• Responsible for coordinating legal review content approvals.
• Supports sales enablement activities.
• A strong project manager, both internally and with outside vendors, for adherence to brand standards, deadlines and budgets.
• Facilitates regular reporting to effectively measure, analyze and adjust projects for maximum business impact
Minimum Qualifications
• Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field.
• Minimum of 3 years' experience in business-to-business marketing communications.
• Strong written communication skills are critical and foundational to the role.
• 1+ years of experience with creative marketing tools, software programs, html, marketing automation platforms and Microsoft office a plus.
• Working knowledge of Adobe Experience Manager (AEM).
• Working knowledge of Canva Design Software.
• Understanding of marketing, social media, events, and digital marketing.
Interested candidates please send in your resume to:
Topaz Liang Huimin (CEI No. R , email to:
EA License No: 99C4599