Marketing & Content Producer
Location: Singapore (with occasional travel across Southeast Asia)
Employment Type: Full-time, Remote or On-Site
About BestPerfume.Store
BestPerfume.Store is Singapore's #1 destination for luxury-grade, high-concentration perfumes at accessible prices.
With physical retail stores, strong online presence, and expanding operations in Malaysia, Indonesia, and the Philippines, we're not just selling perfume—we're building a lifestyle brand for the modern high performer.
We're looking for a
Marketing & Content Producer
who can think strategically, execute creatively, and manage campaigns end-to-end.
This role blends strategy, creativity, and hands-on execution across content, campaigns, and activations.
Key Responsibilities
- Strategic Research & Campaign Planning
- Research and gather insights using provided tools (Meta Library, Kalo, 1 of 10, Foreplay, etc.).
- Strategize campaigns to effectively funnel targeted audiences with cultural sensitivity.
- Plan and maintain the brand calendar, ensuring timely execution of campaigns, events, and promotions.
- Content Creation & Production
- Take charge of the full production process: scripting, filming, editing, directing, and producing content.
- Create platform-native content optimized for TikTok, Instagram Reels, YouTube Shorts, and other channels.
- Capture photography and videography assets, including products in relevant lifestyle and brand-related settings.
- Test and refine content using hooks, effects, avatars, and data-driven experimentation.
- Event & Brand Activation
- Plan and execute brand activations, pop-ups, collaborations, and partnerships.
- Manage logistics such as equipment use, talent sourcing, venue booking, and budget allocation.
- Conduct fieldwork at brand stores and external locations for content shoots and collaborations.
- Reporting & Optimization
- Monitor performance and report on learnings, successes, and areas for improvement.
- Consistently aim to achieve targeted ROAS through creative testing and campaign optimization.
- Prepare for future scaling, including onboarding and training of new marketing staff.
What We're Looking For
- Experience in content creation, digital marketing, or creative production (agency or in-house).
- Proficiency in video editing, photography, and directing small-scale shoots.
- Strong understanding of social media platforms and cultural nuances in Southeast Asia.
- Data-driven mindset with the ability to adapt and optimize content quickly.
- Organized, proactive, and comfortable managing multiple moving parts.
Why Join Us?
- Be part of a fast-growing international brand with real retail presence and big ambitions.
- Work with a creative, driven, and entrepreneurial team.
- Opportunity to shape the marketing vision of a brand expanding across Southeast Asia.
- Competitive salary with growth opportunities as the brand scales.
- Near-unlimited cohesion and travel perks.
- Fast rewarding progression (multiple promotions yearly on growth).