Overview: This isn't your average marketing gig.
As Marketing Executive at IMBA, you'll help dream up and deliver campaigns that don't just sell: they spark curiosity, start conversations, and build a following.
You'll get your hands dirty across socials, events, partnerships, and pop-ups, working closely with creative and ops to make sure the IMBA story is seen, heard, and felt.
Think fast-paced, idea-fuelled, and full of room to grow.
Just how we like it.
Key Responsibilities:
Campaign & Brand Activation
- Support the planning and execution of 360° marketing campaigns — across digital, experiential, and on-ground channels.
- Assist in managing timelines, assets, partners, and deliverables across campaign lifecycles.
- Contribute to creative brainstorming, campaign copywriting, and internal pitch decks.
- Social Media & Digital Presence
- Manage day-to-day posting, scheduling, and community engagement across IMBA's social platforms (Instagram, TikTok, LinkedIn, etc.).
- Help track content performance and generate insights to refine strategy.
- Coordinate with the content and design team on visuals, captions, and roll-outs.
Events & Pop-Ups
- Assist with the execution of public activations, media previews, brand partnerships, and merchandise launches.
- Support pre-, during-, and post-event comms — including press kits, emailers, social coverage, and photo/video documentation.
Partnerships & Outreach
- Help identify and reach out to potential collaborators, creators, and community partners.
- Maintain databases and support relationship management with agencies, media contacts, and partners.
Reporting & Admin
- Support monthly reporting on campaign performance, audience growth, and ROI metrics.
- Assist in managing marketing budgets, invoices, and vendor coordination where needed.
- Keep marketing files, folders, and trackers neat, updated, and shareable.
Preferred Attributes:
- 1–3 years of experience in marketing, comms, or brand (internships count)
- A strong interest in the arts, culture, lifestyle, or entertainment industries
- Great copywriting instincts and an eye for good design
- Organised, detail-oriented, and able to manage multiple moving parts
- Familiarity with social media tools, email platforms, and content scheduling
- Bonus: Basic knowledge of Canva, Adobe Suite, or video tools