Marketing Executive/Senior Executive

Responsibilities:

• Conceptualize, plan, develop and implement various marketing strategies, promotional initiatives/campaigns and advertising programs to effectively position the Company/malls in maximizing returns and exposure from the various media.
  
  
• Involvement and management of marketing activities, including developing strategic and tactical marketing plans / programs, tenants' relation programmes, attracting shopper traffic and driving tenants' sales turnover.
  
  
• Solicit sponsorship and collaborate with event partners.
  
  
• Perform GTO/sales data analysis and footfall trends.
  
  
• Possess a strong understanding of digital and social media marketing and maintain an impressive social media profile.
  
  
• Coordinate with tenants, creative and media agencies, events companies, contractors, and CRM system providers to ensure smooth promotion and event management.
  
  
• Formulate and be responsible for implementing CRM action plans to achieve member acquisition, retention, and active rate.
  
  
• Create and analyse reports on CRM campaigns, extract valuable insights on shoppers' behaviours and trends, and suggest data-based recommendations.
  
  
• Engage and establish positive tenant relations to ensure retention of quality tenants.
  
  
• Responsible for MCST revenue generation through the mall's promotional spaces and advertising spaces.
  
  
• Handle corporate communications and media relations pertaining to property management matters.
  
  

Requirements:

• Diploma/Degree with relevant brand marketing or retail mall marketing experience.
  
  
• Deep knowledge of different digital capabilities and use of social media platforms to engage stakeholders not limiting to shoppers and tenants.
  
  
• Experience in media planning, event management CRM management and execution of marketing campaigns.
  
  
• Creative marketer with ideas and ability to think out of the box.
  
  
• Meticulous attention to details with good analytical and numerical skills.
  
  
• Analytical, tech-savvy, and able to work in a fast-paced environment.
  
  
• Able to communicate effectively with good written skill and have strong inter-personal skills.