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Urgent! Marketing Growth Lead Job Opening In Singapore, Singapore – Now Hiring Morrow Health
Role Overview
We're building the future of personalized health optimization.
As Growth Marketing Lead, you'll lead our performance and acquisition engine—designing campaigns that fuel client growth and elevate our brand as the Asia-Pacific hub for advanced personalized medicine, leveraging Singapore's reputation as a global healthcare leader.
Key Responsibilities
Strategic Leadership:
Develop and execute growth marketing strategies that fuel lead generation, nurturing, and conversion, with an emphasis on SEM, SEO, and paid social marketing.
Identify and prioritize high-impact growth opportunities across various marketing channels.
Lead Generation:
Oversee the creation and implementation of innovative lead generation across all major search engines to attract and engage potential customers.
To drive traffic and leads, utilize advanced SEM techniques
Optimize SEO strategies to enhance organic visibility, improve search rankings, and generate quality leads.
Implement predictive targeting using AI-driven martech tools
Constantly optimize performance
Paid Social Marketing:
Lead the development and execution of targeted paid social marketing campaigns across platforms such as Meta, Google, TikTok and YouTube to maximize reach and engagement.
Analyze and optimize ad performance, ensuring effective spend allocation and high ROI.
Conversion Optimization:
Analyze and optimize the customer journey to enhance conversion rates at every stage of the funnel.
Implement A/B testing and other methodologies to refine messaging, landing pages, and user experiences.
Implement predictive targeting using AI-driven martech tools
Data-Driven Decision Making:
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies accordingly.
Leverage analytics tools to gain insights into customer behavior and refine targeting strategies.
Collaboration and Communication:
Work closely with cross-functional teams, including sales, product and content teams to ensure alignment on growth objectives and optimize user journeys and conversion flows from acquisition through retention
Foster a collaborative environment that encourages the sharing of ideas and best practices across teams.
Budget Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Establish real-time marketing ROI analytics with predictive performance modeling
Analyze budget performance to ensure spending aligns with strategic growth objectives.
Key Deliverables:
Launch full presale campaign with website, conversion funnels, value calculator, and CRM sequences
Convert at least 1,500 paying members across all tiers, prioritizing engaged cohorts (local, corporate, partner referrals)
Growth Playbook: Develop and execute a comprehensive playbook across SEM, SEO, paid social, and referral marketing.
CAC Efficiency: Improve cost-per-acquisition (CAC) by xx% within 6 months through A/B testing, funnel optimization, and predictive targeting.
Paid Campaign ROI: Deliver >xX ROAS on paid media across channels like Meta, TikTok, Google, and YouTube.
Funnel Conversion Rates: Increase conversion rate from lead to consult or membership by at least xx% within the first 2 quarters.
Search Engine Visibility: Drive a xx% increase in high-intent keyword rankings and organic lead acquisition.
Qualifications
6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position
Proven success across paid acquisition, CRM, and SEO, preferably in DTC healthcare/wellness or med science
Demonstrated ability to manage significant growth budgets and deliver measurable ROI
Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
Startup, healthcare or high-growth background preferred.
Excellent collaboration and communication skills across technical and non-technical stakeholders
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Unlock Your Marketing Growth Potential: Insight & Career Growth Guide
Real-time Marketing Growth Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Marketing Growth in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 11113 jobs in Singapore and 9916 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Marketing Growth roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Morrow Health is currently hiring and seeking a Marketing Growth Lead to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Marketing Growth Lead Jobs Singapore.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Morrow Health adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Marketing Growth Lead Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Marketing Growth Lead typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Marketing Growth Lead, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Marketing Growth Lead interview at Morrow Health, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Morrow Health's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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