Marketing Manager

Job Description:

• Oversee and coordinate the execution of marketing campaigns across various channels.
  
  
• The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics.
  
  
• Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.
  
  
• Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
  
  
• Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
  
  
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
  
  
• Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
  
  
• Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.
  
  
• Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.
  
  
• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
  
  
• Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.
  
  
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
  
  
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
  
  
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
  
  
• Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
  
  
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
  
  
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
  
  
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.
  
  

Job Requirement:

• Preferably have a Degree in Marketing
• Comfortable working in a outsourcing environment
• Able to OT as and when necessary to complete task on hand
• Work From Home