Urgent! Marketing Manager Job Opening In Singapore, Singapore – Now Hiring Changi Airport Group
Changi Airport Group is looking for an experienced Sales and Marketing Manager to transform and accelerate the growth of our travel retail business.
As part of the Advertising, Marketing and Promotions teams within the Airside Concessions Division, you will play a pivotal role in driving concession sales through various omnichannel sales and marketing initiatives.
To excel in the role, you should:
Be a 360 marketer to grow inbound retail spend by Chinese travellers at Changi Airport and drive partnership programs targeting Chinese travellers; and
Have demonstrated proven track record in forging strategic marketing partnerships to improve business performance; and
Have demonstrated proven track record in conceptualising and driving new sales and marketing initiatives / innovations.
Your key areas of responsibilities will cover:
1) Sales & Marketing Strategy and Planning (20%)
You must possess fluency to conduct strategic analysis of the competitive landscape for the business (macro), and conduct in-depth analysis of the business using a data-backed approach (micro), so as to derive meaningful insights to design or correlate with your sales and marketing plan.
You must also possess written and spoken fluency to present and articulate your strategy and plans in a succinct manner to senior management for buy-in of the plans / business case.
2) P&L & Business Analytics (20%)
You will own the P&L for every sales and marketing initiative under your care.
You will lead the business case and approval preparation for every sales and marketing initiative as well as any subsequent post-mortem analysis on ROI.
Where necessary, you will also be responsible to set up new structure (or to improve on current) to systematically track and report sales and marketing performances for areas under your purview.
You will be required to conduct regular tracking, followed with the proposed solutions to optimise results or close gaps.
Where needed, you will need to work with data analyst / tech systems to improve the data integrity or piping to support your analysis.
You must be able to develop and implement all sales and marketing initiatives related to your strategy end to end, including but not limited to agency collaboration, prospecting and negotiating all necessary partnerships, vendor appointments etc.
You should be competent in preparing the business case with clear ROI analysis for approval prior to any project commencement, via email and / or at management meetings.
You need to adopt a data-led and business-led approach to plan and design all sales and marketing activities.
You will also be required to apply A/B testing principles to more robustly measure performance of your campaigns.
You will take lead in the engagement with internal stakeholders to optimise outcome and deliverables.
You will drive collaborations with external partners and airport tenants to drive business growth and user acquisitions.
You will front management of appointed external agencies such as advertising and creative agencies, and events companies to develop and work on integrated marketing campaigns.
You will need to familiarise with the enterprise governance, procurement and approval frameworks to ensure the necessary compliance considerations are met before execution.
To qualify for this role, you should have:
A business degree with at least 7-10 years of relevant experience in 360 marketing strategy and implementation.
Proficiency in written and spoken Chinese to liaise with Chinese speaking counterparts and handle marketing collaterals in Chinese.
Understanding and have executed marketing campaigns on China’s social media (e.g. WeChat, RedNote, etc).
Possess high level of competency and experience in the following:- (a) At least 2 years hands-on experience in using data analytics to design and analyse sales and marketing initiatives.
Fluency in using BI tools such as Microstrategy, Tableau / Power BI is necessary; (b) At least 3 years hands-on experience in hands-on sales and marketing work with ROI / P&L focus; (c) At least 3 years hands-on experience in marketing work involving strategic partnerships sourcing and collaboration; (d) At least 3 years marketing leadership experience, both in 360 marketing strategy planning & in senior management engagement.
Proven track records in managing multiple projects and priorities simultaneously.
Good analytical skills who can translate data into insights and actionable solutions.
Excellent communication skills, both written and spoken.
Good team player with the drive to deliver results.
Seniority level Mid-Senior level Employment type Full-time Job function Marketing
#J-18808-Ljbffr
✨ Smart • Intelligent • Private • Secure
Practice for Any Interview Q&A (AI Enabled)
Predict interview Q&A (AI Supported)
Mock interview trainer (AI Supported)
Ace behavioral interviews (AI Powered)
Record interview questions (Confidential)
Master your interviews
Track your answers (Confidential)
Schedule your applications (Confidential)
Create perfect cover letters (AI Supported)
Analyze your resume (NLP Supported)
ATS compatibility check (AI Supported)
Optimize your applications (AI Supported)
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
European Union Recommended
Institution Recommended
Institution Recommended
Researcher Recommended
IT Savvy Recommended
Trades Recommended
O*NET Supported
Artist Recommended
Researchers Recommended
Create your account
Access your account
Create your professional profile
Preview your profile
Your saved opportunities
Reviews you've given
Companies you follow
Discover employers
O*NET Supported
Common questions answered
Help for job seekers
How matching works
Customized job suggestions
Fast application process
Manage alert settings
Understanding alerts
How we match resumes
Professional branding guide
Increase your visibility
Get verified status
Learn about our AI
How ATS ranks you
AI-powered matching
Join thousands of professionals who've advanced their careers with our platform
Unlock Your Marketing Manager Potential: Insight & Career Growth Guide
Real-time Marketing Manager Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Marketing Manager in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 51974 jobs in Singapore and 46561 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Marketing Manager roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Changi Airport Group is currently hiring and seeking a Marketing Manager to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Marketing Manager Jobs Singapore.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Changi Airport Group adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Marketing Manager Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Marketing Manager typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Marketing Manager, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Marketing Manager interview at Changi Airport Group, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Changi Airport Group's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
Setting up job alerts for Marketing Manager is easy with Singapore Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!