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Urgent! Marketing Manager, Specimen Management, CASAJ Job Opening In Singapore, Singapore – Now Hiring BD Nogales Norte

Marketing Manager, Specimen Management, CASAJ



Job description

Marketing Manager, Specimen Management, CASAJ

BD Nogales Norte, Becton, Dickinson and Company is seeking a dynamic and results‑driven Marketing Manager to lead portfolio execution and performance across the CASAJ region for the Specimen Management business.

Key Responsibilities

  • Own and drive revenue and gross profit targets across the region.

  • Develop and implement product and portfolio strategies grounded in core marketing principles—segmentation, positioning, value proposition, and messaging.

  • Create a blueprint for success and collaborate with country teams to tailor strategies to local market needs.

  • Manage all aspects of the marketing strategy for the assigned platform and in close alignment with the regional platform marketing leader; develop and align marketing and business plans with key stakeholders.

  • Implement and maintain best practices in brand marketing and product development marketing, leveraging the BD Way of Marketing and BD Way of Selling.

  • Lead the rollout of regional campaigns, initiatives, and marketing collaterals (digital and physical) to support strategy execution.

  • Design and deploy marketing solutions that address customer pain points and unmet needs.

  • Build and manage relationships with internal and external stakeholders, including clinical societies, medical and lab associations, and instrument companies.

  • Work closely with global platform leaders, HEOR, and Medical Affairs to ensure alignment and strengthen the value offering.

  • Partner with Supply Chain Management and Marketing Operations to ensure supply continuity and effective demand planning.

  • Analyze monthly and quarterly performance data; develop and share action plans to meet financial and strategic goals.

  • Track portfolio funnel progress, win/loss outcomes, and drive follow‑through with country teams.

  • Keep abreast of CASAJ market trends and be the voice of customer (VOC) to the global product development planning process; create/validate business cases for new opportunities within the region.

Ideal Candidate Profile

  • Bachelor’s degree in Marketing, Business, Science, or a related field (MBA preferred).

  • 8–10 years of marketing experience in medical devices, pharmaceuticals, or diagnostics.

  • Proven success in portfolio marketing, campaign management, and performance tracking.

  • Strong understanding of marketing fundamentals across the product lifecycle.

  • Experience working in a matrix environment with regional and local teams.

  • Familiarity with Greater Asia markets is a plus.

  • Strong grounding in core marketing principles and strategic frameworks.

  • Commercial mindset with sharp execution capabilities.

  • Analytical thinking and business acumen.

  • Collaboration and influence across functions and geographies.

  • Customer‑centric approach with deep market insight orientation.

  • High resilience and a hands‑on, detail‑oriented working style.

  • Proactive, self‑driven, and solution‑focused mindset.

  • Team‑oriented attitude, willing to roll up sleeves and work closely with country teams.

  • High initiative and drive—go‑getter mentality with relentless focus on results.

BD is an Equal Opportunity/Affirmative Action Employer.

For more information about BD careers, visit

#J-18808-Ljbffr


Required Skill Profession

Marketing Management



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