Marketing Specialist

Job description

Please submit your application as soon as possible, as we reserve the right to close this advertisement at any time.

Cochlear’s mission is to help people hear and be heard.

As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound.

We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies.

Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives.

Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.

The Opportunity

Cochlear now has a fantastic opportunity for a marketing specialist to join our Asia Growth Markets team, based in Singapore.

This role is responsible for delivering on the Asia Growth Markets (AGM) marketing strategy through the initiation, development and execution of local programs designed for AGM countries (40% of time) and for the Singapore market (60%).

The Marketing Specialist is responsible for driving candidate and recipient engagement activities, demand generation, public awareness, support professional marketing activities and works closely with the marketing director and country manager (Singapore)

This is a diverse and busy role, but don’t worry you won’t be alone, you will work with, key industry professionals, recipients as well as our local and global teams to deliver against our ambitious plans.

Responsibilities

• Initiative, Develop and Execute Candidate Generation Program

  Introduce marketing programs, across platforms, to raise awareness for cochlear implant solutions to funnel candidates through the decision-making process.
  
  

• Expand Cochlear Implant (CI) referral opportunities through Cochlear candidate events, advocacy programs and medical healthcare system.
  
  

• Position Cochlear as the leading CI brand in all marketing mediums

• Event and Campaign Performance Management

  Support local professional marketing activities, across hospitals, HCPs, Clinics & Hearing aid partners

• Manage day-to-day aspects of campaign & event delivery to ensure initiatives are delivered on time and on budget and are meeting goals.
  
  

• Identify and develop recipient speakers to advocate at recipient events

• Identify Cochlear ambassadors, understand hearing journey challenges, awareness issues and develop programs and tools to engage them to promote hearing loss and CI awareness

• Collects KPIs and metrics, preparing and generating reports that provide clear improvement pathways.Develop and execute on campaign plans which meet the strategic requirements of Cochlear.
  
  

• Support the execution and promotion of regional industry and consumer events for the Asia Growth Markets team.
  
  

• Product Launch Introduction

  Develop and execute all product launch preparation and campaigns to meet the strategic and sales objectives in Singapore.
  
  

• Develop the Cochlear Brand

  Develop the strategic and sustainable recipient programs and agendas.
  
  

• Identify and develop recipient speakers to advocate at recipient events

• Identify Cochlear Family ambassadors, understand hearing journey challenges, awareness issues and develop programs and tools to engage them to promote hearing loss and CI awareness

You Bring Your Skills and Experience

As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers.

Whilst your marketing skills will be critical for your success in this role, your interpersonal skills will be equally (if not more so) as important as you will work side by side with professionals, candidates and recipients to ensure what we design and execute meets their needs as well as ours.

Essential

• Diploma/ bachelor’s in business, Communication or Marketing, or relevant field

• Commercial (sales or marketing) experience.
  
  Exposure to understanding sales & marketing interplay in a healthcare sector.
  
  Strong communication and interpersonal skills

• knowledge of Microsoft Office and basic design software

• Fluent in English.
  
  

Ideal

• Commercial orientation: Understanding of interplay between sales & marketing in meeting commercial objectives.
  
  

• Persuades: Using compelling arguments to gain the support and commitment of others.
  
  

• Collaboration: Building partnerships and working collaboratively with others to meet shared objectives

• Someone passionate about marketing, sales and healthcare industry

• Experience in healthcare/medical devices industry

In turn, you will have the unique opportunity to work in a highly dynamic multinational organisation that is a global leader in implantable hearing solutions.

You will have the ability to collaborate with local and global stakeholders in a customer centric environment.

You will be well-positioned to influence the growth story of the business, with ample opportunities for growth and career progression.

If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.

#CochlearCareers

How we recognise your contribution

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential.

Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported.

Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

For more information about Life at Cochlear, visit

Required Skill Profession

Product & Brand Marketing