Urgent! Martech Business Analyst Manager, Asia Job Opening In Singapore, Singapore – Now Hiring Company 512 - Manulife Financial (Singapore) Pte Ltd
The MarTech Business Analyst Manager, Asia will actively contribute to the successful implementation and continuous development of the digital strategy across Manulife’s consumer market business.
This role supports the digital marketing team & stakeholders by providing them with insightful reports and in-depth analysis.
We are seeking a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of our digital strategy and optimization.
You will play a pivotal role in enhancing our marketing capabilities through sophisticated data analysis and cutting-edge technology solutions.
You will be at the forefront of gathering and interpreting business requirements, facilitating data-driven decision-making, and optimizing customer engagement strategies.
Position Responsibilities:
Requirement Gathering: (Intake form) Conduct needs assessment, define and document business objectives, KPIs and measurement criteria for CdP use-cases.
Requirements Data Mapping: Engage with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on use-cases.
Segmentation Creation and Validation: Enable customer segment creation in CdP based on behavioral, demographic, transactional data (1st, 2nd, 3rd party data).
Measurement and Insights: Conduct campaign performance reviews implemented via CdP, analyze and design behavioral metrics and KPIs, generating insights.
Continuous Improvement: Leverage industry Best practice and knowledge on emerging technologies, usage of real-time data and customer data management and analysis.
User Training and Support: Design and facilitate end-users in usage and adoption of CdP capabilities, data access, and utilization, develop MarTech playbook.
Collaboration: Develop process to ensure the successful integration of behavioral insights into Marketing and Distribution processes for segmentation, lead analysis and allocation.
Required Qualifications:
Degree in mathematics, business administration, or a related discipline (e.g., MBA).
5-7 years of experience in a business analyst role, focusing on developing business requirements and functional specifications for Martech systems such as Real Time CDP and Adobe Experience Platform.
Consulting background with strong problem-solving skills and structured thinking.
Experience in data management and visualization tools (e.g., Power BI, Tableau, SQL) is a plus.
Expertise in measuring digital performance, including mobile analytics.
Project management experience in an agile environment is advantageous.
Exceptional communication skills with the ability to engage effectively with end users and technical resources at all levels.
Proficiency in analytical techniques for Adobe Experience Manager data layer integration, Adobe Target, Audience Manager, Real Time CDP, and Experience Platform is a plus.
Experience in directing the implementation of web analytics platforms and ensuring precise data collection.
Innovative and independent thinker with strong critical thinking and troubleshooting skills.
Demonstrated proactiveness in analyzing customer behavior and influencing digital transformation.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.
To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity.
We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.
We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment.
A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.
All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.
To request a reasonable accommodation in the application process, contact .
Working Arrangement
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Unlock Your Martech Business Potential: Insight & Career Growth Guide
Real-time Martech Business Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Martech Business in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 8285 jobs in Singapore and 7318 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Martech Business roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Company 512 - Manulife Financial (Singapore) Pte Ltd is currently hiring and seeking a Martech Business Analyst Manager, Asia to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Company 512 - Manulife Financial (Singapore) Pte Ltd adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Martech Business Analyst Manager, Asia Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Martech Business Analyst Manager, Asia typically include Business Operations Specialists and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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