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About The Team
The Regional Online Marketing team is responsible for driving business growth across diverse markets by acquiring new users, increasing platform orders, and boosting GMV through data-driven strategies.
The team leverages a wide range of digital marketing channels and requires strong channel expertise combined with innovative problem-solving skills to deliver impactful results.
Job Description
Lead and develop a high-performing team to deliver measurable results
Design, plan, execute and monitor both always-on and promotional online campaigns across various marketing channels
Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
Collaborate with Thailand operational team, local marketing teams and the regional marketing team to deliver a full-funnel marketing campaign
Work with the Marketing Analytics team to understand tracking and attribution to measure the importance and effects of digital campaigns accurately
Work closely with Strategy and Planning team to customise the proposal to counter the challenges faced from local team
Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives
Keep abreast of the latest trends on Social / Google & Search channels and digital marketing and be well versed in the various components for success in digital marketing
Requirements
Bachelor's degree in a quantitative major
At least 3 years of extensive hands-on experience in performance marketing on Social / Google & Search
Previous team management experience is a plus
Mobile App user acquisition experience is a plus
Passion for advertising and performance marketing, with a good understanding of internet advertising technologies, including the tracking and attribution model
Excellent communication skills with the ability to articulate clearly in both written and spoken English
Experience with a start-up environment is desired
Outstanding analytical skills and data-driven approach
Ability to multitask, meet deadlines, have an eye for details and thrive in a dynamic environment
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Marketing
Industries
Internet Marketplace Platforms and Technology, Information and Internet
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