Performance Marketing Strategist (REMOTE)
Team: Performance Marketing
Reports to: Performance Marketing Lead
Location: Remote (follow Singapore working hours)
Type: Full-time
Core Responsibility
This is a hands‐on strategist role where you’ll plan, build, and optimise campaigns end‐to‐end while owning funnel performance and test roadmaps.
You’ll manage campaign setup, tracking, daily monitoring, and optimisation — while also driving strategy through insights, ideas, and recommendations that fuel performance growth.
Key Responsibilities:
Convert business goals into actionable paid media strategies across Google (Search, PMAX, YouTube, Display), Meta, TikTok Ads, and LinkedIn Ads
Design scalable campaign architectures: naming conventions, budget splits, funnel stage mapping
Build structured test ladders (offers, hooks, creatives, audiences, bidding strategies)
Own campaign setup and builds across Google, Meta, TikTok, and LinkedIn
Implement tracking: GTM containers, GA4 events, UTM frameworks, and conversion validation
Run structured tests with documented hypotheses, results, and decisions
Suggest creative iterations: new hooks/angles, asset rotations, fatigue tracking
Measurement & Reporting
Validate tracking and funnel attribution weekly
Maintain internal dashboards (Sheets / Looker Studio)
Prepare weekly insight updates: wins, blockers, and next actions
Deliver monthly funnel performance reviews with optimisation and test outcomes
Propose campaign improvements, test angles, creative iterations, and growth experiments
Work with ARC and Design teams to align creatives and IVCs to funnel goals
Update playbooks and SOPs with new learnings
KPIs You Own:
Funnel Performance: CPL, CPA, CVR, ROAS
Channel Health: CTR, CPC, Impression Share, Frequency, creative fatigue cycles
Process: Campaign build accuracy, tracking hygiene, experiments shipped/month
Delivery: Timely reports and consistently actionable insights
Must-Have Skills:
2–4 years of agency‐side performance marketing experience (non‐negotiable)
Hands‐on expertise with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
Proficiency in GTM & GA4 event setup, UTM frameworks, and funnel attribution basics
Mastery of campaign structures: naming, negatives, placements, audiences, budgets
Strong written communication skills for insights and reporting
Advanced Excel/Google Sheets (pivots, lookups, queries)
Nice‐to‐Have:
Looker Studio dashboards, SQL/BigQuery basics, or workflow automation (n8n)
CRO knowledge: landing page testing, Hotjar/Clarity, WhatsApp lead flows
Regional market knowledge (SEA)
Tooling Stack:
Ads Platforms: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
Analytics & Tracking: GA4, GTM, Looker Studio
Productivity: Sheets, Slides, Docs
Research: Semrush/Ahrefs, Meta Ad Library
Eligibility & Experience:
2–4 years of hands‐on, execution‐heavy performance marketing experience in an agency
Proven track record in building and optimising campaigns across Google, Meta, TikTok, and LinkedIn Ads
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