Producer, Chinese Audience Insights
Role at Mediacorp Pte Ltd – track and analyze digital data to measure performance of content and campaigns, generate reports and dashboards for senior management, highlight audience trends, recommend data-driven actions to improve traffic, engagement and conversion across platforms.
Responsibilities
- Track and analyse digital data (web, app, and social) to measure performance of content and campaigns.
- Generate regular reports and dashboards for senior management, highlighting audience trends, gaps, and opportunities.
- Recommend data-driven actions to improve traffic, engagement, and conversion across platforms.
- Plan and execute brand-building events such as community roadshows, panel discussions, and school talks.
- Collaborate with PR and marketing to ensure consistent messaging and measure impact on audience growth.
- Plan, manage, and optimise paid social campaigns (Meta, TikTok, YouTube) and content boosts.
- Liaise with agencies to execute digital marketing campaigns, monitor spend, and report on ROI.
- Support amplification of tentpole campaigns across all touchpoints.
- Develop and execute SEO strategies to grow organic traffic for 8world.com.
- Conduct keyword research, advise on search-friendly headlines, tagging, and internal linking.
- Run and optimise SEM campaigns (Google Ads) to drive targeted traffic.
- Partner with Product, Tech, Editorial and Growth teams to roll out new tools, workflows, and experiments.
- Stay updated on competitor activities and digital media trends to keep NCA Chinese ahead of the curve.
Qualifications
- Degree in Marketing, Communications, Media, or related field.
- Minimum 2 years’ experience in digital marketing, audience growth, or brand strategy.
- Proven track record in executing data-driven campaigns and boosting audience engagement across Meta, TikTok, YouTube, and Google platforms.
- Strong analytical skills with proficiency in Google Analytics, Google Ads, and SEO/SEM optimisation.
- Experience in content amplification, paid campaigns, and brand or event activation.
- Collaborative, creative, and adaptable team player with a passion for digital media innovation.
Metadata
Seniority level
Associate Employment type
Full-time Job function
Other Industries
Broadcast Media Production and Distribution
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