Product Design Lead AI Assistant & Conversational UX(Bangkok Based, Relocation Provided)

Job description

Product Design Lead – AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided)
Location: Bangkok-based with relocation provided.


We are building the next generation of AI-powered travel experiences.

This role is part of Agoda’s Design team in Bangkok, collaborating with product managers and engineers to shape user problems, workflows, interactions, and visual interfaces.


About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more.

We connect travelers with a global network of hotels and properties, flights, activities, and more.

We are part of Booking Holdings, with 7,100+ employees representing 95+ nationalities in 27 markets, fostering a diverse, creative, and collaborative work environment.

We innovate through experimentation and ownership to enhance customer experiences.


This role is Bangkok-based, relocation provided.


Get to Know Our Design Team
The Design team includes product designers and researchers who work with product managers and engineers to understand user problems and design workflows, interactions, and visual interfaces.

This team is scrappy and hands-on yet influential in product strategy.

You can deepen your craft through complex problem-solving and systems thinking, or expand leadership by mentoring others and leading cross-functional initiatives.

We are building AI-powered travel experiences where conversational UX is central to engagement across platforms.


The Role
We’re looking for a Product Design Lead to join our AI Assistant team and shape the future of conversational travel experiences.

This hybrid role blends hands-on product design with light team leadership, managing a small group of 2–3 designers.


You’ll lead the UX strategy for AI-powered interactions like smart chat, trip planning, support automation, and contextual travel recommendations.

You’ll mentor designers, collaborate with product and engineering, and help evolve design culture across the organization.


What You’ll Do
Lead the end-to-end design of AI and chat-based experiences across web and app.


Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces.


Create prototypes and flows that balance clarity, trust, and speed for users.


Drive UX and visual design quality within your scope, aligning with Agoda’s broader vision.


Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts, and Content designers to shape what we build and how we build it.


Use data-driven insights, research, and industry best practices to guide design direction.


Leadership & People
Manage and mentor a small team of 2–3 designers, focusing on growth and creativity.


Provide regular feedback, run critiques, and support career development.


Help scale design culture, systems, and quality through org-wide design initiatives.


Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering.


What You’ll Bring
7+ years of experience in product or interaction design, with proven hands-on craft.


Experience designing for conversational interfaces, chatbots, or AI-powered systems.


A strong portfolio showing user-centered thinking and high-quality execution.


Ability to simplify complexity through clear information architecture and interaction flows.


Experience leading design discussions and collaborating cross-functionally.


Mentorship or light people management experience is a plus.


Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus.


A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams.


Bonus Points
Background in voice UX, multimodal interfaces, or customer support tools
Experience with localisation and designing for multilingual audiences
Familiarity with personalization engines or recommendation systems
Prior experience in travel, e-commerce, or large-scale B2C platforms
Why This Role
This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area.

You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s ecosystem, from search to support to inspiration.

Join us to help build the next generation of AI-powered travel experiences.


Discover More About Working At Agoda
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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of diverse backgrounds.

We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics.

We may keep your application on file for future vacancies, and you can request removal at any time.

For details, please read our privacy policy.


Disclaimer
We do not accept unsolicited third-party or agency submissions.

If we receive such submissions, we reserve the right to contact and hire the candidate directly without paying a recruitment fee.


Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Design, Art/Creative, and Information Technology
Industries
Technology, Information and Internet
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Note
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