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Urgent! Product Director, Viral User Acquisition Job Opening In Singapore, Singapore – Now Hiring OKX

Product Director, Viral User Acquisition



Job description

Overview

Product Director, Viral User Acquisition – OKX.

OKX is looking for a visionary Product Director to own our global Referral & Incentive growth engine, architect and scale viral loops that turn first-time users into advocates, and translate country-level wins into repeatable playbooks for fast-moving markets worldwide.

What You'll Be Doing

  • Define and drive market-entry strategy: Craft and execute go-to-market roadmaps for each target region, ensuring alignment on positioning, goals, and product-market fit.

  • Design and optimize referral mechanics: Launch and iterate viral programs—referrals, bonuses, incentives—that maximize acquisition, activation, and retention while delivering strong ROI.

  • Localize at scale: Build self-serve campaign templates and configuration tools so local teams can adapt quickly across languages, currencies, and compliance requirements.

  • Lead data-driven experimentation: Establish North-Star metrics, run rapid A/B tests, analyze results, and translate insights into actionable roadmap updates.

  • Partner cross-functionally: Work closely with Marketing, Business Development, Operations, Engineering, and Compliance to deliver high-quality releases on schedule.

  • Document and share playbooks: Codify best practices, dashboards, and automation to raise growth velocity across the organization.

  • Develop talent and culture: Mentor teammates and champion a hypothesis-driven, experimentation-first mindset throughout the growth org.

What We Look For In You

  • 5+ years leading growth-virality initiatives (referrals, network effects, bonus mechanics), with end-to-end ownership of product and business outcomes.

  • Proven 0-to-1 growth success in a single market—you played a pivotal role in taking a region from concept to traction, then scaled learnings globally.

  • Demonstrated ability to craft and execute go-to-market strategies for new geographies.

Product & Technical Acumen

  • Full product-development-lifecycle expertise; adept at writing crisp PRDs and collaborating with engineers and designers.

  • Fluency in experimentation design, cohort analysis, and growth-stack tooling (analytics, A/B platforms, CRM).

Industry & Domain

  • Passion for crypto-finance trends, ecosystems, and emerging technologies; you stay ahead of market news and regulation.

  • Experience with user-facing fintech or consumer platforms is highly desirable.

Leadership & Soft Skills

  • Self-starter who thrives in dynamic, fast-paced environments and can drive alignment across global stakeholders.

  • Sharp logical thinker and problem solver with excellent communication and relationship-building skills.

Education

  • Bachelor’s or Master’s degree in Engineering, Business, Statistics, Marketing, or a related field.

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants

Information collected and processed as part of the recruitment process is subject to OKX's Candidate Privacy Notice.

Additional Details

  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Product Management
  • Industries: IT Services and IT Consulting

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Required Skill Profession

Product Management



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    Unlock Your Product Director Potential: Insight & Career Growth Guide


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