I.
Market Research and Demand Analysis
Industry Analysis: Conduct in-depth analysis of snack industry trends and competitor dynamics.
Consumer Research: Regularly carry out surveys to understand consumer preferences and identify innovation opportunities and solutions.
Segment Monitoring: Track emerging segments such as healthy snacks and regional specialties to develop differentiated strategies.
II.
End-to-End Product Selection Management
Planning Phase: Develop product plans.
Selection Phase: Stay attuned to market trends and oversee key product indicators such as appearance, taste, and packaging.
Testing Phase: Organize tasting sessions and tests, and optimize products based on feedback.
Launch Phase: Develop launch plans, including channels, promotions, and marketing collaborations.
III.
Product Lifecycle Management
Sales Tracking: Monitor sales data and user feedback.
Strategy Development: Formulate iteration and launch strategies, and manage product portfolio combinations.
IV.
Cross-Departmental Collaboration
Supply Chain: Define requirements, secure cooperation agreements, and coordinate procurement and production schedules.
Marketing Team: Provide product selling points and marketing materials.
SFA (Sales Force Automation): Ensure products comply with regulations and standards.
Job Requirements
I.
Education Background and Experience
Required: Bachelor's degree or higher in Food Science, Marketing, or a related field.
Preferred: 3+ years of experience as a product manager in the FMCG industry, with a proven track record of successful product launches.
II.
Core Skills
Market Insight: Proficient in using data analysis tools.
Project Management: Familiar with project management tools and capable of managing multiple projects simultaneously.
Cost Control: Basic financial knowledge to optimize production costs.
Industry Knowledge: Understanding of food processing, packaging material properties, agricultural product growth characteristics, and industry standards.
III.
Soft Skills