About Lifely
Lifely is one of the fastest-growing furniture and lifestyle brands — born in Australia, now scaling globally across the US, UK, CA, SG, and NZ.
We design and engineer products people actually love — beautiful, affordable, and built smart.
We're profitable, expanding fast, and redefining what modern DTC looks like: a blend of data, design, and relentless execution.
Now, we're looking for a Product Manager who lives for finding the next category killer — someone who doesn't just manage features but hunts insights, tests ideas fast, and ships what works.
Your Mission
To build new, innovative features and products that disrupt and re-imagine the home & furniture industry, one category at a time.
What You'll Do
Customer & Market Research
- Constantly analyze customer reviews, Reddit threads, and competitor feedback to find pain points and opportunities.
- Talk to real customers weekly — understand how they live, why they buy, what frustrates them.
- Study competitor pricing, ad angles, and product features — and identify where we can win.
Product Validation & Testing
- Build quick fake door / landing page tests (via Figma, Webflow, Shopify, or ad funnels).
- Run A/B ads to test demand, price sensitivity, and messaging before development.
- Use analytics and conversion data to prove if an idea deserves investment.
Product Development
- Translate validated insights into clear feature specs, wireframes, and improvements.
- Collaborate with design, engineering, and supply chain to build products people rave about.
- Track cost, margins, and contribution per SKU — ensuring every launch adds to profit, not clutter.
Optimization & Growth
- Improve & launch existing products (v2, v3, v4) based on customer data and feedback loops.
- Run monthly sprint reviews — what worked, what didn't, what's next.
- Identify new features or add-ons that increase retention, margin, or satisfaction.
- Run pricing, incentive, offer tests to maximize margins & CVR.
You Might Be
- A Growth Marketer turned Product Builder, or a PM who loves validation more than documentation.
- Someone who can sketch a landing page, spin up a test campaign, or message 10 customers in a day.
- Obsessed with details — pricing, copy, materials, unboxing — the whole customer experience.
- You think in loops, not lines: idea → test → learn → improve → scale.
Skills You'll Need
- Experience in e-commerce, DTC, or consumer product development.
- Strong understanding of A/B testing, pricing strategy, and conversion data.
- Comfort with tools like Figma, Shopify, Notion, Webflow, Meta Ads, GA4, and ChatGPT.
- Excellent communicator — turns chaos into clear direction.
- Fluent in English; data-driven, curious, and unafraid of failure.
Why Join Lifely
- Work directly with founders who move fast and empower you to experiment.
- Build products millions will see — and directly measure your impact.
- No bureaucracy.
No Political BS.
No red tape.
We love to move fast — build, test, learn, and grow.
We don't need a project manager.
- We need a
product hunter.
Someone who sees data, moves fast, and lives to build what customers actually want.