Product Marketing Associate/ Executive

RESPONSIBILITIES

• Assist in planning and execution of business units' specific marketing plans to help met the objectives of the various business units
• Ensure timely briefing, production and execution of all advertisings and promotions, and all above and below the line campaigns including in-stores marketing collaterals, price changes, new products launch and etc.
  
  
• Conduct market research and analysis to identify target consumer segments, market trends, and competitor activities.
  
  
• Conduct regular store visits to evaluate product visibility, competitor activities, and gather insights from retail partners.
  
  
• Monitor and evaluate the effectiveness of trade promotions, analyze ROI, and recommend improvements for future marketing strategies.
  
  
• Work closely with creative and digital agencies on website and social media accounts content updates, in-store visual merchandising & renovations, ad-hoc projects and etc.
  
  
• Preparation of reports.
  
  
• Support any ad-hoc activities assigned when required.
  
  

REQUIREMENTS

• At least 2 Year(s) of working experience in the related field, preferably in consumer electronics industry.
  
  
• Candidate must possess at least Diploma, preferably in marketing.
  Fresh graduates are also welcomed.
  
  
• Ability to communicate with Chinese-speaking counterparts.
  
  
• Possess good problem solving skills, results-oriented & communication skills.
  
  
• Meticulous, ability to multi-task & passionate to deliver projects on time.
  
  
• Possess a positive attitude and willing to learn new things.
  
  
• Proficiency in Microsoft Office.