Product Marketing Director, P2P Products

Job description

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).

OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets.

We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done .

These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

Product Marketing tells our product's story to the market across Retail, Traders, Crypto Native and Institutions.

We are looking to grow our Institutional PMM team to support aggressive business goals.

We directly impact the business by working closely with Product, Marketing and BD teams to turn product value propositions into compelling messages for clients and prospects, driving acquisition and volume.

OKX, a leading global cryptocurrency exchange, is seeking a talented and experienced Product Marketing Director to join our team.

As a Product Marketing Director focused on peer-to-peer (P2P) products, you will play a crucial role in driving the growth and adoption of our P2P trading platform.

You will collaborate closely with the Product P2P leader in defining the roadmap for product development.

Additionally, you will engage closely with Global and Local P2P BD teams, Local Market teams, and Community teams to develop comprehensive marketing strategies, drive community engagement, and expand the P2P business in key target markets.

The ideal candidate has a deep understanding of marketplace dynamics, experience in growing communities, and possesses strong marketing and analytical skills.

What You'll Be Doing

• Collaborate closely with the Product P2P leader, Global and Local P2P BD teams, and other Local Market teams to develop and execute strategic marketing plans for OKX's P2P trading platform in key target markets.
  
  
• Develop a deep understanding of marketplace dynamics, local regulations, and customer preferences to inform localized marketing strategies and tactics.
  
  
• Work with the product team to gather insights and feedback from users, ensuring continuous improvement of the P2P trading platform to meet local market needs.
  
  
• Conduct market research and competitive analysis to identify key trends, opportunities, and challenges in the P2P trading landscape for specific regions.
  
  
• Collaborate with Community teams to develop and nurture local OKX P2P communities, fostering engagement, education, and user loyalty to drive user base expansion and increase trading volume.
  
  
• Develop and execute comprehensive marketing campaigns, activating all main marketing channels.
  
  
• Create compelling product messaging and value propositions that resonate with the local target audience and align with the OKX brand.
  
  
• Analyze campaign performance and key marketing metrics to evaluate the effectiveness of marketing initiatives and optimize future strategies.
  
  
• Stay up-to-date with industry trends, competitor activities, and regulatory developments related to P2P trading and cryptocurrencies in target markets.
  
  
• Collaborate with cross-functional teams, including product, business development, social, community, PR, brand, and design, to align on goals, strategies, and execution plans.
  
  

What We Look For In You

• Bachelor's degree in Marketing, Business, or a related field.
  
  A Master's degree is a plus.
  
  
• Proven experience (8+ years) in product marketing or related roles.
  
  
• Experience in the crypto industry.
  
  Fintech and marketplace experience are a plus.
  
  
• Deep understanding of marketplace dynamics and promotions to drive growth.
  
  
• Experience growing and nurturing communities, with a strong track record of community engagement and growth.
  
  
• Strong analytical skills to conduct market research, competitive analysis, and customer experience evaluations.
  
  
• Experience activating key marketing channels such as PR, social media, community, email, push, and events.
  
  
• Excellent written and verbal communication skills with the ability to create compelling product messaging and collaborate effectively with cross-functional teams.
  
  
• Proficiency in using marketing analytics tools and CRM systems to gather insights and measure campaign performance.
  
  
• Self-motivated, proactive, and able to work independently with minimal supervision.
  
  
• Passion for cryptocurrencies, blockchain technology, and decentralized finance (DeFi).
  
  

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process

Required Skill Profession

Other General