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Urgent! Product Marketing Manager Job Opening In Singapore, Singapore – Now Hiring ROYAL PLAZA

Product Marketing Manager



Job description

Roles & Responsibilities

Job Summary:


The Product Marketing Manager (F&B) drives innovation and topline growth across the hotel's food and beverage portfolio.

This role owns the full product lifecycle—from ideation and positioning to go-to-market execution and continuous improvement—serving as the bridge between creativity, commercial strategy, and guest experience.
Working closely with F&B operations, culinary, procurement, and marketing teams, the role leads the development of guest-centric concepts, partnerships, and loyalty activations that reinforce the hotel's lifestyle positioning and enhance dining profitability.

Areas of Focus:

  • F&B Product Innovation & Strategy: Develop, test, and scale new dining concepts and retail lines aligned with guest preferences and market trends.

  • Revenue & Programme Development: Create and optimise revenue-driving campaigns and loyalty initiatives.

  • Partnership & Brand Activation: Build collaborations that strengthen brand equity and guest engagement.

  • Marketing & Go-to-Market: Deliver compelling F&B storytelling and campaigns that translate strategy into measurable business impact.

Responsibilities / Duties:


F&B Innovation & Product Strategy

  • Develop and maintain a 12- to 24-month innovation pipeline of F&B products, menus, and experiences.

  • Conduct competitor analysis, build business cases, and validate concepts with data and guest insights.

  • Lead project management of approved initiatives, coordinating cross-departmental execution.

Revenue-Generating Programme Development

  • Launch and optimise F&B promotions, loyalty bundles, retail concepts, and delivery partnerships.

  • Collaborate with F&B leaders to design programmes that balance creativity, cost efficiency, and profitability.

Partnerships & Loyalty Activations

  • Identify and grow strategic partnerships with key F&B and lifestyle brands.

  • Work with loyalty and marketing teams to deliver activations that drive engagement and repeat visitation.

Marketing & Go-to-Market Execution

  • Partner with the Marketing & Communications team to craft product narratives, campaign messages, and GTM plans.

  • Oversee launch timelines, visual direction, and brand alignment across owned, earned, and paid channels.

  • Actively contribute to content planning, campaign setup, and performance tracking.

Guest Insight & Continuous Improvement

  • Gather insights through surveys, reviews, and social listening.

  • Translate guest feedback into actionable improvements in product quality, service experience, and communication.

Measurement & Reporting

Track performance metrics, including:
Revenue uplift (absolute & %)
Programme ROI
Covers and conversion rates
Guest satisfaction (NPS) and feedback implementation rate

Key Skills and Requirements:

  • Degree in Marketing, Business, or Hospitality Management.

  • Minimum 5–8 years of experience in F&B marketing, product development, or brand management, preferably within hospitality or lifestyle brands.

  • Strong understanding of dining trends, guest behaviour, and commercial planning.

  • Proven ability to manage multiple cross-functional projects and deliver measurable business results.

  • Proficiency in digital marketing platforms, analytics, and CRM tools.

  • Creative yet analytical mindset with strong presentation and communication skills.

  • Agile, forward-thinking, and comfortable adopting new technologies or digital solutions.

Who Should Apply:


Hotel-trained marketers or F&B professionals with a flair for innovation and commercial strategy.

Ideal for individuals who thrive at the intersection of culinary creativity, business performance, and guest experience, and who are driven to reimagine how F&B brands connect with today's diners.

Tell employers what skills you have
CRM
Product Innovation
Lifestyle
Product Marketing
Hospitality Management
Marketing
Strategy
Brand Equity
Digital Marketing
Brand Management
Product Development
Storytelling
Bridge
Strategic Partnerships
Hospitality
Surveys


Required Skill Profession

Other General



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    Unlock Your Product Marketing Potential: Insight & Career Growth Guide


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