Join to apply for the Regional Marketing Director, APAC role at Razer Inc.
Joining Razer will place you on a global mission to revolutionize the way the world games.
Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents.
Razer is also a great place to work, providing you the unique, gamer‑centric experience that will put you in an accelerated growth, both personally and professionally.
Responsibilities
- Objective based leadership role measured by key results: responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
- Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization.
- Manage communication, workflow and priorities with regional HQ marketing teams.
- Work closely with supporting teams regionally and globally to localize or develop product campaign assets.
- Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
- Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment.
- Communication with regional distributor and channel partners on various co‑marketing activities including coordinating business and marketing development with external companies such as agencies, and partners.
- Plan and execute Razer participation in regional industry or store events.
- Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Lead effort in market share gain in core categories.
- Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements.
Prerequisites
- Approximately 15 years or above marketing experience preferably in the gaming/tech or retail industry.
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives.
- Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements.
- Well versed in marketing trends, terminology and best practices.
- Willing to travel and work in a multi‑national team of professionals.
- Excellent verbal and written communication skills.
- Good to have: Understanding of esports.
- Good to have: Essential AI tools for work such as MS Co‑pilot.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Computers and Electronics Manufacturing
#J-18808-Ljbffr