Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.
We’re hiring a Regional Marketing Specialist to support the growth and execution of our go-to-market strategy in Asia-Pacific as part of our international expansion.
Reporting to the Regional Marketing Lead, you’ll play a hands-on role in launching campaigns, executing local activations, managing partners, and supporting Nomad’s marketing presence across the region.
The ideal candidate is organized, execution-focused, culturally attuned to the region, and ready to roll up their sleeves in a fast-paced, startup-like environment.
You’ll collaborate closely with both global and local teams across brand, performance, product, and partnerships.
Job Responsibility
Own the regional marketing strategy and execution, aligning with global brand and business goals
Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns Localize and activate across brand, digital, partnerships, PR, events, and influencers
Build and manage relationships with local agencies, creators, affiliates, and media partners
Optimize regional acquisition and retention funnels with support from global growth and product teams Gather and share market and consumer insights to shape global positioning and campaign planning Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence
Requirements
At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles Strong cross-functional collaborator, able to bridge regional execution with global priorities
Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
Deep understanding of local culture, platforms, media, and consumer behavior
Proven ability to manage external partners including agencies and influencer networks
Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action
Bonus Points For
Experience launching or scaling consumer tech, travel, or telco products in the region
Familiarity with both B2C and B2B2C marketing motions
Prior work experience in a global org or matrixed team structure
Some knowledge of eSIMs, mobile connectivity, or telecom industries
Fluency in a regional language beyond English
About us:
Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer.
Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.
As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel.
LotusFlare’s cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale.
With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team.
This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.
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