Regional Public Relations & Comms Manager (APAC)
About Our Client
An iconic global luxury brand is seeking a Regional Public Relations Manager to lead its public relations strategy across key Asia-Pacific markets.
Based in Singapore, this role will play a pivotal part in elevating the brand's image, shaping communications, and coordinating public relations efforts across high-growth regions.
Job Description
Key Responsibilities
- Develop and deploy regional public relations strategies in alignment with global and regional marketing objectives.
- Manage public relations agencies and coordinate closely with local market teams (China, Japan, Korea, India, Australia).
- Lead media relations and press activities - including press releases, interviews, and executive communications.
- Support dealers in local public relations activations and events, ensuring brand consistency and alignment with HQ guidelines.
- Oversee regional public relations budget, monitor media coverage, and provide post-event analysis and reports.
- Partner with HQ and regional stakeholders on crisis management, content approval, and messaging consistency.
The Successful Applicant
A Successful Regional Public Relations Manager Should Have
- 8+ years' experience in Public Relations or Communications
- Proven regional exposure across Asia-Pacific markets
- Proven experience in developing and executing regional communications strategies across multiple markets.
- Strong skills in media relations, press management, and agency oversight.
- Experience in event planning and execution for high-profile brand activations and launches.
- Ability to analyze media coverage, report insights, and measure public relations impact.
- Strategic thinker with excellent storytelling and messaging skills, able to influence internal and external stakeholders.
- Comfortable managing cross-cultural teams and remote coordination across multiple markets.
- Strong organizational, project management, and budget oversight capabilities.
- Experience in crisis communications and reputation management.
What's on Offer
- Opportunity to represent one of the world's most prestigious luxury brands.
- A regional leadership remit across diverse and dynamic markets.
- High visibility role collaborating with global HQ and senior stakeholders.
Contact
Zi Hui Lim (Lic No: R / EA no: 18S9099)
Quote job ref: JN-
Seniority level
Employment type
Job function
- Advertising, Design, and Marketing
- Industries: Transportation, Logistics, Supply Chain and Storage, Freight and Package Transportation, and Wholesale Import and Export
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