Regional Senior Sales/BD Manager (FMCG)

Job Description Build, lead, and mentor a high-performing sales team, providing guidance, training, and support.
Set clear performance expectations, monitor team performance, and provide regular feedback and coaching.
Develop and execute export and modern trade strategies to drive revenue growth
Identify new markets, partnerships, and distribution opportunities
Lead key account relationships with modern retailers across the region
Oversee export operations, logistics, and compliance
Identify untapped market segments, build value-driven solutions, and execute go-to-market strategies to win new accounts.
Set clear performance targets (KPIs), implement tracking systems, and provide coaching to ensure consistent achievement.
Prepare data-driven sales forecasts and business reports for executive leadership.
Analyze market trends, customer feedback, and competitor activity to inform decision-making and refine strategy.
Present actionable recommendations that drive revenue growth and operational efficiency.

Requirements Bachelor Degree required; Master’s preferred
More than 15 years in Sales, Business Development, or Key account management within FMCG landscape Proven track record in international sales and modern trade
Strong leadership, negotiation, and analytical skills
Fluency in Mandarin is required to effectively communicate with Mandarin-speaking stakeholders at China headquarters Experience scaling high-performance sales teams, with strong people management capabilities.
Exceptional interpersonal and negotiation skills, with the ability to engage senior-level stakeholders across industries.
Strong business acumen, with the ability to develop strategic plans
A hands-on leader who is both strategically minded and execution focused.