Overview
Section Manager, Marketing (CRM & Market Development) is responsible for strengthening marketing and customer engagement in two areas: Customer Relationship Management (CRM) and Market Development.
The role involves managing customer data, marketing automation, lifecycle campaigns, and partnering with tourism boards, airport partners, and other external organisations to design and execute joint promotions, secure co-funding, and expand partnerships.
We welcome candidates strong in either CRM or Market Development, with the possibility to focus on one area depending on fit.
Job Description
CRM
Develop and execute customer lifecycle campaigns across email, app, and other owned channels, across all markets
Manage customer segmentation, personalisation and marketing automation to drive engagement and revenue
Partner with IT, BI, and external vendors to ensure CRM systems and tools are optimised, scalable and integrated, with cost-efficient usage
Work with IT and BI teams to ensure CRM platform stability, data accuracy, and build system enhancements
Monitor campaign performance, develop reports, and share actionable insights to improve targeting, engagement and conversion
Manage vendor relationships, setting clear expectations and holding them accountable
Proactively integrate into the wider Marketing function, collaborating with Media, Brand & Social, Comms and Loyalty to strengthen alignment
Market Development
Build and strengthen partnerships with tourism organisations, airport authorities, and destination partners
Develop joint marketing campaigns and co-funded promotions to drive inbound and outbound travel across all markets
Expand the scope of cooperation with existing partners and identify new partnership opportunities
Lead negotiations with partners, prepare proposals, and manage reporting on ROI for joint initiatives
Align with finance and legal functions on co-funding agreements, compliance and partner contracts
Data Analysis & Reporting
Monitor and analyse campaign performance across all channels and markets
Prepare regular reports with insights and recommendations for optimisation
Work with internal and external stakeholders to ensure accurate attribution, data integrity, and consistent reporting across markets
Collaboration & Continuous Improvement
Work closely with in-market teams, agencies and creative functions to ensure localisation and alignment
Keep updated with industry trends, new tools, and platform updates
Recommend and implement improvements to enhance efficiency and results
Requirements
CRM
At least 5 years experience in CRM, partnership marketing, or related fields
Hands-on CRM platform experience (e.g. Salesforce Marketing Cloud or equivalent) preferred
Strong analytical and technical understanding of CRM systems, campaign workflows and customer data
Ability to see the big picture and think strategically, translating commercial objectives into marketing strategies
Market Development
Track record of managing joint marketing initiatives with B2B partners is a strong plus
Excellent stakeholder management and negotiation skills, especially in securing co-funding and building long-term partnerships
Strong communication skills (written and verbal), confident in presenting to partners and internal stakeholders
Time management and project management skills, for campaign planning and managing many moving parts
Overall
Experience in travel and hospitality industry is a plus
Detail-oriented, proactive, able to work independently while managing multiple projects
Collaborative mindset, always seeking to find win-win solutions
Note: While this job description covers both CRM and Market Development, we welcome applications from candidates who specialise in either discipline.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: Airlines and Aviation
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