Senior Activation Go to Market Manager

Job description

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible.

Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.



As the Activation GTM Manager for Cloud & AI for ASEAN, you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across ASEAN, including Sales Excellence, Sales, Marketing, Consulting, Customer Success, and Partner functions, supporting One Microsoft.

You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making.

This role is critical to driving customer adoption at scale, driven by deep solution play domain, product truth, and partnerships with sales, marketing, operations, and sales excellence.



We’re looking for a highly driven, motivated marketing or sales individual to join our Go-to-Market (GTM) team.

This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts.

This individual truly lives for big challenges.

This opportunity will allow you to accelerate your career growth, develop deep business acumen, and hone your leadership skills.

This role is flexible in that you can work up to 50% from home.



Microsoft’s mission is to empower every person and every organization on the planet to achieve more.

As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.

Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.



**Responsibilities**



**Growth Strategy & Business Performance:** In partnership with the ASEAN Activation team and the Activation GTM Leader, you will execute Cloud & AI Platforms (CAIP) solution plays to enhance ACR performance in partnership with Solution Play GTM teams.

Responsible for new pipeline creation, addressing pipeline gaps by OU/segment, and implementing global strategies relevantly for your Area/Subsidiaries, including FY26 CAIP program performance.



**Sales Activation** : In partnership with the ASEAN Activation team and the Activation GTM Leader, lead end-to-end solution play field activation to win customers across the CAIP solution plays including X-CSA plays such as Agentic.

Resolve blockers and influence strategic improvements through field feedback loops.

Partner closely with the Solution Play GTM teams and Area GTM ICs to deliver field readiness and skilling as well as capture and share insights on customer wins/losses, compete trends, and partner feedback.



**Demand Generation** : In partnership with the ASEAN Activation team and the Activation GTM Leader, align and orchestrate the execution of CAIP marketing plan with Integrated Marketing Managers (IMM), Area GTM ICs and Partner roles.​ Push for signal conversion to create pipe and ensure successful customer targeting events.

Provide content input and shape agendas to amplify CAIP priorities.

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**Product Leadership** : Act as a strong Azure and CAIP solutions advocate by demonstrating thought leadership externally with customers and partners, and internally with Corp.

Champion local needs and insights to shape global product strategy, roadmap, and readiness through structured feedback loops.

Understand industry trends, challenges, and regulatory requirements.​



**MACC + Unified Stewardship** : Steward MACC by advancing acquisition strategy, expanding the scope of workloads in the MACCs, accelerating ACR via Unified, expanding Unified accounts and driving data-driven optimization.​ Partner strongly with ASEAN Activation Director and the Activation GTM Leader to drive improvement in MACC penetration significantly.



**Operational Excellence** : Partner closely with Regional and Area Sales Excellence and Sales Operations to drive sales discipline, pipeline creation and acceleration, and MCEM orchestration.

Promote consistent use of programs and investments as well as standardized services and tools in the field sales teams.

Partner with Area Activation Director to drive a connected ROB that tracks end-to-end business health, aligning sales and marketing insights with Corp through VSU, IAP, and other key cadences.​



You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding.



**Qualifications**



Required (RQs)



+ 6+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience

+ OR equivalent experience



Preferred Qualifications (PQs)



+ 6+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization

+ OR equivalent experience



Microsoft is an equal opportunity employer.

Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .

Required Skill Profession

Other General