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Senior CAST Product Marketing Manager Job Opening In Singapore, Singapore – Now Hiring Singtel Group


Job description

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An empowering career at Singtel begins with a Hello.

Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel.

Every hello at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights.

So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Be a Part of Something BIG!

We’re looking for a passionate and driven Product Marketing Manager for Digital Content and Mobile VASes to lead the marketing strategy for Singtel’s CAST platform, the world’s first digital app marketplace to enjoy best discounts and manage all your digital apps.

The range of digital services includes Video apps, Mobile Security, Digital Content, and 5G Value-Added Services (VAS).

This role sits at the intersection of product, marketing, and digital experience – perfect for someone who thrives on bringing innovative digital products to life and driving growth in a fast-paced environment

Make an Impact by

  • Owning and executing go-to-market strategies for CAST products (e.g., Video, Mobile Security, Digital Content, 5G VAS), driving adoption across Singtel’s consumer channels.

  • Develop compelling product positioning, messaging, and value propositions tailored to customer segments.

  • Plan and launch new CAST product packs in collaboration with Content Partnership and Product Development teams — including pricing, packaging, and channel enablement.

  • Use customer insights and market research to identify trends, customer pain points, and opportunities for growth.

  • Drive usage and monetisation of CAST.sg by optimising the digital purchase journey, improving conversion rates, and enhancing user experience.

  • Partner with Product, IT, and Customer Care teams to improve onboarding, provisioning, and service activation experiences.

  • Track, analyse, and report on key performance indicators (e.g. gross adds, activation rates, digital conversions) to inform strategy and continuous improvement

Skills for Success

  • Min Degree with 5 years of experience in marketing / business domain
  • Experienced in business case modelling
  • Experienced in working with multiple teams to deliver major projects or feature updates, especially with IT and Product Development teams
  • Proficiency in negotiating new business deals and managing different stakeholder interests (would be a plus!)
  • Experienced in running Go-to-market campaigns

Rewards that Go Beyond

  • Full suite of health and wellness benefits
  • Ongoing training and development programs
  • Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth.

Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

#J-18808-Ljbffr

Required Skill Profession

Product & Brand Marketing


  • Job Details

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Unlock Your Senior CAST Potential: Insight & Career Growth Guide


Real-time Senior CAST Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Senior CAST in Singapore, Singapore, highlighting market share and opportunities for professionals in Senior CAST roles.

29645 Jobs in Singapore
29645
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Download Senior Cast Jobs Trends in Singapore and Singapore

Are You Looking for Senior CAST Product Marketing Manager Job?

Great news! is currently hiring and seeking a Senior CAST Product Marketing Manager to join their team. Feel free to download the job details.

Wait no longer! Are you also interested in exploring similar jobs? Search now: .

The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Singtel Group adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Singapore laws and regulations

What Is the Average Salary Range for Senior CAST Product Marketing Manager Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Senior CAST Product Marketing Manager?

Key qualifications for Senior CAST Product Marketing Manager typically include Product & Brand Marketing and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

How Can I Improve My Chances of Getting Hired for Senior CAST Product Marketing Manager?

To improve your chances of getting hired for Senior CAST Product Marketing Manager, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Senior CAST Product Marketing Manager Job Success

Singtel Group interview tips for Senior CAST Product Marketing Manager

Here are some tips to help you prepare for and ace your Senior CAST Product Marketing Manager job interview:

Before the Interview:

Research: Learn about the Singtel Group's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Senior CAST Product Marketing Manager interview at Singtel Group, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Singtel Group's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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