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Urgent! Senior Category Specialist Job Opening In Singapore, Singapore – Now Hiring Razer

Senior Category Specialist



Job description

Job Responsibilities :

The Senior Regional Category Specialist demonstrates end-to-end ownership of categories in-charge and is responsible to develop and implement the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.
In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries.

Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy.

Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.
  • GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region.

    This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.
  • Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region.

    Translate these insights into actionable recommendations for product enhancements and market opportunities.
  • Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.
  • Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies.

    Monitor and adjust pricing as necessary to maximize market share.
  • Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.
  • Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.
  • Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP.

    This includes defining messaging, target audiences, and activities.
  • Product Launch Execution: Plan and support successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners.

    Monitor launch performance and adjust as needed.
  • Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback.

    Use these insights to refine strategies and make data-driven recommendations.
  • Pre-Requisites :

  • Bachelor’s degree in Business Management, Marketing, or a related field.
  • Minimum of 5 years of global or regional experience in product marketing or a related field.
  • Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.
  • Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.
  • Thorough and solution-oriented way of working.
  • Flexibility and the ability to work under pressure.
  • Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.
  • Candidates with Consumer Electronics experience preferred.
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry.
  • Are you game?


    Required Skill Profession

    Business Operations Specialists



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