Role Overview
As a Senior Communications Associate, you'll play a key role in shaping how The Learning Lab connects with parents, students and the wider community.
You'll craft compelling stories, manage multi-channel communications and ensure brand consistency across every touchpoint — from emails and social media to events and parent interactions.
This role is ideal for a creative yet meticulous communicator who thrives in a fast-paced environment, values precision and consistency and wants to make an impact on a brand that shapes young minds.
Key Responsibilities
1.
Copywriting & Content Creation
• Develop engaging, on-brand copy for various channels including email, SMS, website, social media, print and in-centre collaterals, announcements and press materials.
• Craft messaging that aligns with campaign objectives and resonates with parents and students, while ensuring consistency and alignment with the company's positioning and tone of voice.
• Support long-form storytelling initiatives such as brand videos, blogs, curriculum features and parent testimonials.
• Maintain editorial and content quality standards across all platforms.
2.
Social Media & KOL Management
• Partner with the social media agency to plan and oversee social content calendars, ensuring alignment with campaign priorities.
• Assist in managing influencer (KOL) collaborations — from briefing and content review to performance tracking and relationship building.
• Identify authentic storytelling opportunities through students, parents, teachers and curriculum.
3.
Parent Liaison & Testimonial Management
• Work closely with internal teams to source, document and curate parent and student testimonials.
• Support parent-facing communications to ensure clarity, warmth and professionalism in tone.
• Help maintain strong brand trust and engagement through timely, well-crafted messages.
4.
Events & Campaign Support
• Assist in the planning and execution of key marketing events, brand activations and campaign launches.
• Support pre-, during-, and post-event communications and coordination.
• Contribute ideas to enhance storytelling and brand engagement through live experiences.
• Work with Digital Marketing team to drive leads collection.
5.
Perform other marketing-related duties as assigned including but not limited to events support and assisting on photo/video shoots.
Requirements
· Bachelor's degree in Communications, Journalism, English, Marketing, Public Relations, or a related field.
· –5 years of relevant experience in communications, journalism, marketing, public relations or events.
· Exceptional writing and editing skills with a strong grasp of tone, structure and brand voice.
· Highly detail-oriented and meticulous — able to uphold brand consistency, accuracy and quality in every piece of communication.
· Excellent project management and interpersonal skills, with the ability to juggle multiple priorities and deadlines.
· Self-motivated, resourceful and with strong problem-solving and decision-making skills.
· A proactive, adaptable team player with a passion for education and storytelling.
· Agency-related experience is a bonus.
· Experience with HubSpot is a strong plus.
What We Offer
• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• The chance to be part of a brand that makes a meaningful difference in the lives of students and families