Senior Cyber Product Specialist

Job description

Product Specialist (Cyber)

Are you a passionate and driven individual with a knack for technology and sales?

We are on the lookout for a dynamic and results-oriented Product Specialist to join our team.

In this exciting role, you will be at the forefront of driving joint sales of Cybersecurity solutions through the strategic planning and execution of innovative marketing events, engaging workshops, and robust pipeline generation initiatives.

By collaborating with the Product, Sales and Marketing teams, you will create concise and compelling service messaging, drive pipeline generation and revenues, increase mindshare with customers, and position Singtel as a leading Managed Security Services Provider.

Your responsibilities extend to engaging with SMB and Enterprise customers to showcase the value and capabilities of Singtel Cyber Security services focusing on Palo Alto's extensive portfolio of Cybersecurity solutions, and building lasting relationships with existing and new customers.

You will have the opportunity to leverage your expertise in Cybersecurity solutions to make a tangible impact on our company's growth and success.

If you thrive in a fast-paced environment, enjoy interacting with customers, and have a flair for showcasing the value of cutting-edge technologies, this role is perfect for you

1.Develop and deliver compelling messaging to Customer executives and decision makers

• Develop and deliver persuasive pitches to customer's senior leadership, effectively communicating the strategic value and competitive advantages of Singtel Cybersecurity solutions based on Palo Alto technologies.
  
  
• Tailor presentations to align with the business objectives and priorities of senior executives, demonstrating how our solutions can drive their success.
  
  
• Build strong relationships with key decision-makers and influencers within customer organizations to secure buy-in and commitment.
  
  
• To elevate our value proposition to customers by leveraging the AI capabilities of Palo Alto in our solutions and emphasising the operational, commercial and other benefits to customers

2.

Pipeline generation and revenue growth

• Identify and qualify new sales opportunities through various channels, including networking, referrals, market research, and inbound inquiries.
  
  
• Collaborate with the sales team to develop and maintain a robust sales pipeline, ensuring that all leads are properly tracked and managed.
  
  
• Engage with potential customers to understand their needs, pain points, and business objectives, and present tailored solutions that address their specific requirements.
  
  
• Track and report on pipeline progress and key performance metrics, such as lead conversion rates, sales cycle length, and revenue generated.
  
  
• Achieve revenue and margin targets for the financial year

3.

Marketing events

• Plan, organize, and execute marketing events to promote Palo Alto solutions, including product launches, webinars, and industry conferences.
  
  
• Collaborate with the marketing team to develop event strategies, promotional materials, and communication plans to maximize attendance and engagement.
  
  
• Engage with attendees during events to demonstrate the value and capabilities of Palo Alto solutions, answer questions, and build relationships with potential customers.
  
  
• Collect and analyze feedback from event participants to improve future events and marketing strategies.
  
  

4.

Proof of Concepts (PoCs)

• Coordinate and manage PoC initiatives to showcase the effectiveness of Palo Alto solutions to potential customers, ensuring that all necessary resources and support are in place.
  
  
• Work closely with the sales and technical teams to design and execute PoC scenarios that address the specific needs and challenges of each customer.
  
  
• Provide technical support and guidance throughout the PoC process, including troubleshooting, configuration, and optimization of Palo Alto solutions.
  
  
• Document and present the results of PoCs to customers, highlighting the key benefits and performance improvements achieved.
  
  

5.

Workshops

• Develop and conduct workshops to educate customers on Palo Alto solutions, including hands-on training sessions, technical deep dives, and best practices.
  
  
• Create engaging and informative workshop materials, such as presentations, manuals, and interactive exercises, to facilitate learning and retention.
  
  
• Collaborate with subject matter experts to ensure that workshop content is accurate, up-to-date, and relevant to the needs of the audience.
  
  
• Facilitate interactive discussions and activities during workshops to enhance customer understanding and adoption of Palo Alto solutions.
  
  

6.

Conducting compelling demonstrations

• Design and deliver compelling demonstrations of Palo Alto solutions to showcase their features, benefits, and real-world applications.
  
  
• Customize demonstrations to address the specific needs and challenges of each customer, highlighting how Palo Alto solutions can solve their problems.
  
  
• Engage with customers during demonstrations to answer questions, provide insights, and build confidence in the solutions being presented.
  
  
• Gather feedback from demonstrations to continuously improve the effectiveness and relevance of future presentations.
  
  

7.

Building strong collaboration with technology partner Palo Alto

• Foster and maintain strong collaborative relationships with Palo Alto Networks to ensure alignment and mutual success.
  
  
• Work closely with Palo Alto's team to stay updated on the latest product developments, industry trends, and best practices.
  
  
• Leverage these insights to enhance our solutions and deliver exceptional value to customers.
  
  
• Coordinate joint marketing, sales initiatives, and events to maximize reach and impact.
  Facilitate effective communication and information sharing between our organization and Palo Alto to drive innovation and customer satisfaction.
  
  

Skills for Success:

• Degree in Computer Science, Engineering or equivalent
• Minimum 5 years' experience in sales, pre-sales, or technical product marketing
• Professional certification would be advantageous.
  
  (Palo Alto associate or professional certification or equivalent)
• Experienced with Cybersecurity solutions design and Managed Security Services operations, Pre-Sales or technical business development.
  
  
• Experience different aspects of CyberSecurity technologies including Next generation firewalls, Security Service Edge, SIEM / SOAR, EDR, NDR, XDR, etc
• Worked in a Cybersecurity Sales, Pre-Sales, Technical Marketing or Delivery Role.
  
  

Required Skill Profession

Other General