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Senior / Email Marketing Executive — Vertical Institute Job Opening In Central Singapore Community Development Council – Now Hiring Vertical Institute Pte Ltd


Job description

Vertical Institute is a Registered Training Provider (RTP) that helps working professionals stay ahead in a rapidly changing job market.

Our mission is to equip individuals with in-demand skills through practical, industry-relevant training that drives real career outcomes.

We're committed to closing the digital skills gap by helping learners — from professionals to mid-career switchers — gain job-ready capabilities through industry-relevant training.

Designed for immediate application, our courses are taught by expert practitioners and include real-world scenarios to ensure every graduate is prepared to thrive in the workforce.

To date, tens of thousands of learners have upskilled with Vertical Institute.

As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by both individuals and companies seeking cutting-edge, accredited education.

Role Summary

  • This role is ideal for someone who thrives in email marketing and CRM, understands how to turn leads into conversions through personalised, segmented communication, and can confidently execute email strategies that scale.

  • You'll be responsible for driving measurable results through lead engagement, nurturing flows, and campaign automation — while owning the tech stack, A/B testing, and CRM hygiene across ActiveCampaign.

Key Responsibilities

  • Own and execute full-funnel email strategies — from lead onboarding flows to course remarketing, drop-off reactivation, and alumni re-engagement.

  • Build, optimise, and maintain CRM flows in ActiveCampaign, including lead scoring, segmentation, tagging, and automation logic.

  • Develop and manage the email marketing calendar, aligning with product launch timelines, promotions, and event campaigns.

  • Write and test high-performing email subject lines, copy, and creative variations to increase open rates, CTR, and CVR.

  • Conduct regular A/B testing of creatives, send times, messaging, and CTAs to continuously improve performance.

  • Collaborate closely with the growth, design and sales to align messaging with campaign goals.

  • Monitor email KPIs (open rate, click-through rate, conversion rate, unsubscribe rate, revenue per email) and report weekly on performance and optimisation opportunities.

  • Ensure compliance with PDPA, SSG guidelines, and email marketing best practices.

  • Help identify list growth opportunities and manage email hygiene and deliverability.

  • Stay updated on AI tools, automation strategies, and best-in-class lead nurturing practices.

Tools You'll Use

  • ActiveCampaign (CRM, email flows, automation)
  • Slack (internal communication)
  • Asana (campaign planning & workflow)
  • AI tools (e.g. ChatGPT, etc.

    for content scaling and testing)
  • Google Analytics (email performance tracking)

Requirements

  • 2–4 years of hands-on experience in email marketing, CRM strategy, or lifecycle marketing
  • Proven track record of improving open rates, CTR, CVR, and email-attributed revenue
  • Proficient in ActiveCampaign (or similar email service providers with automation, segmentation, and lead scoring features)
  • Strong data-driven mindset — able to segment databases, personalise content, and design workflows that align with customer journeys
  • Skilled in A/B testing creatives, subject lines, CTAs, and send times to maximise performance
  • Confident in writing and optimising email copy that converts across cold leads, warm nurtures, and alumni reactivation
  • Familiar with Slack, Asana, and agile marketing workflows in fast-paced teams
  • Bonus: Experience in EdTech or direct-to-consumer (DTC) brands.

  • Experience with API integrations (e.g., using Zapier to connect Typeform, Meta Lead Ads, Google Leads, and other platforms for seamless lead flow automation).

Why Join Vertical Institute?

  • Be part of a mission-driven team that helps people level up their careers
  • Work in a high-growth, supportive, and tech-forward environment
  • Access to free courses, AI tools, and continuous learning opportunities

Application Note


Please include a short portfolio or summary of your previous campaigns and performance results, especially metrics that demonstrate how you've scaled email performance or increased ROI through email marketing.

How to apply


Apply through this link:

Applications are reviewed on a rolling basis, and we aim to reply within one week.

Vertical Institute is an equal-opportunity employer.

We welcome applicants of all backgrounds who are excited to empower adult learners through high-impact courses.

Required Skill Profession

Other General


  • Job Details

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Unlock Your Senior Email Potential: Insight & Career Growth Guide


Real-time Senior Email Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Senior Email in Central Singapore Community Development Council, Singapore, highlighting market share and opportunities for professionals in Senior Email roles.

29189 Jobs in Singapore
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27177 Jobs in Central Singapore Community Development Council
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Download Senior Email Jobs Trends in Central Singapore Community Development Council and Singapore

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Vertical Institute Pte Ltd adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Singapore laws and regulations

What Is the Average Salary Range for Senior / Email Marketing Executive — Vertical Institute Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Central Singapore Community Development Council. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

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Key qualifications for Senior / Email Marketing Executive — Vertical Institute typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Senior / Email Marketing Executive — Vertical Institute Job Success

Vertical Institute Pte Ltd interview tips for Senior / Email Marketing Executive — Vertical Institute

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Other Openings

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Dress Professionally: Choose attire appropriate for the company culture.

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Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

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Final Thought:

To prepare for your Senior / Email Marketing Executive — Vertical Institute interview at Vertical Institute Pte Ltd, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Vertical Institute Pte Ltd's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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