About the role
This is an exciting opportunity to join our dynamic marketing team as a Senior Executive / Executive, Performance Marketing with a focus on e-commerce and UI/UX.
In this full-time role, you will be responsible for driving the company's digital marketing initiatives and optimizing the user experience across our e-commerce platforms.
You will play a key role in achieving our ambitious growth targets.
What you'll be doing:
- Plan campaigns strategy and product focus & promotions, execution, monitoring, optimization, performance analytics tracking and analysis)
- Store Management & Optimization (eg.
Product Listing Pages, Landing Pages, Promotional Page) - Order & PRPO Management
- Apps Management and Optimisation (eg.
Metafields, Klaviyo, Fast Bundle (BYOB), AI chatbot etc) - Designing and maintenance of UX/UI of website (eg.
wireframe, landing pages) and sourcing for developers through Upwork.
- Managing and writing of technical documentation for developers
- EDM Management eg, set up of EDM flows, Email Automation flows structure and design and maintain Customer list and segmentation
- Ad Strategy execution
- Review of product content angles, scripts, video and static creative submissions for Meta Ads
- Set up and monitor Full Funnel Product Ads, copywriting and reviewing of creative assets and copies
- Plan & Monitor Budget and ROAs
- Total Ads Performance and Optimization
- Build strong relationships affiliate partners and external stakeholders
- Track and update GMV performance, sales data, best sellers, and traffic metrics.
Generate regular reports (eg.
Campaign & Sales performance, upcoming plans, future ideas for exclusive campaign mechanics) for Senior Management reporting while also managing related administrative tasks.
Any other job duties as assigned by the Management
Requirements:
- Minimum of 2 years of experience in e-commerce marketing, preferably in the FMCG, beauty, or health sectors.
- Proficient in Shopify or similar e-commerce platforms, with hands-on experience managing apps and integrations (e.g., Metafields, Klaviyo, Fast Bundle, AI Chatbot tools).
- Strong knowledge of UX/UI design principles for website and landing page optimization.
- Excellent copywriting skills with a keen eye for detail.
- Self-motivated and able to work independently while effectively collaborating as part of a team.
Please indicate current and expected salary in your resume.