Job Description
Work Location Options:
Hybrid
International Card Services (ICS) is charged with the mission of changing the world at work by delivering unique value and service to our card members to have their backs and create value, growth, and opportunity for all our stakeholders.
As a key growth market, Singapore requires dedicated leadership to provide ongoing and accelerated growth by optimizing our acquisition and marketing channels to bring value to our customers and continually innovate and optimize our marketing and operations to create the best customer experience, maximize engagement, and drive stakeholder value.
Responsibilities:
The Senior Manager of Business Enablement is responsible for:
Control Excellence
i) Control Governance
Support the operationalization and continuous improvement of the control framework across business lines to ensure regulatory compliance, mitigate operational risks, and enhance operational efficiency.Partner with Compliance, Control Management, and the General Counsel Organization to help embed effective controls into day-to-day business operations and support scalable, secure growth.Assist in defining, implementing, and maintaining preventive and corrective controls across business operations within the ICS Singapore team.Coordinate and facilitate business ownership for ICS Singapore risk assessment and control processes such as Process Review Self-Assessment (PRSA), Risk and Control Self-Assessments (RCSA), and Regulatory Change Management (RCM).Provide support for new product and feature launches, process automation efforts, and business enablement initiatives through appropriate risk and control mechanisms.ii) Brand Governance
Manage brand approval processes in alignment with market-specific requirements and global branding guidelines.Support the execution of local marketing plans to ensure consistent and compliant brand presence in the market.Business Enablement, Analytics & Data CapabilitiesCollaborate with product and technology teams to gather and define business requirements for control monitoring dashboards, reports, and analytics solutions.Conceptualize and set up processes and system in place to drive retention of target customers throughout the lifecycle.Develop and maintain database workflows for scheduled data refreshes and the automated delivery of reports to key business stakeholders.Translate business needs into actionable data solutions, including the collection, visualization, and analysis of customer and financial data.Contribute to innovation in data capabilities by exploring and applying advanced technologies (e.g., automation, machine learning) to enhance operational effectiveness and support business growth.Provide strategic leadership in developing operational processes for cross portfolio new product or feature launches, MAPs, process automation initiatives, and business enablement efforts.To drive the operational delivery of full suite of customer lifecycle engagement marketing, including onboarding, early engagement, engagement across all products, and develop strategies to retain customers in line with the ICS product line strategy which includes formulate marketing strategies and campaigns to attract, engage, and retain target customers throughout the lifecycle.Qualifications:
At least 8+ years working experience.
Prior experience and knowledge of the Cards, Financial Services Market, premium lifestyle products and services, as well as loyalty programs for both proprietary and cobranded products will be an added advantageKnowledge of Python and SQL programming languages would be advantageousStrong sense of personal accountability and experience in process efficiency improvementStrong understanding of regulatory requirements in the region (AML/KYC, consumer protection, financial crime, etc.), as well as internal control frameworks.Experience in stakeholder management, process improvement and strategic planning.Analytical mindset: able to translate data, metrics, and trends into action.
Comfortable with dashboards, reporting, root-cause analysis.
Strong customer focus with the ability to combine data analysis with competitive insightChange leadership: ability to drive process improvement, automation, simplification.Excellent communication skills, both written and verbal; ability to present complex risk issues to senior leadership in a clear, concise manner.A team player with strong leadership skills and interpersonal skillsPeople leaders experience essentialMinimum Bachelor Degree in Business, Marketing or Banking & FinanceWe back you with benefits that support your holistic well-being so you can be and deliver your best.
This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesOffer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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