senior manager, destination marketing and partnerships

We are seeking a highly driven and experienced Senior Manager to lead the planning, development and execution of marketing strategies that strengthen destination appeal and help drive passenger traffic through our regional ferry terminals.

The role requires a seasoned professional with strong travel trade expertise, proven business development acumen, and a track record of building sustainable cross-industry partnerships.

Responsibilities

1.

Destination Marketing & Tourism Development

• Lead the design and execution of destination marketing campaigns to promote Batam, Bintan, and other regional destinations (and vice versa from Singapore), leveraging SCCPL's ferry and cruise connectivity.
  
  
• Build strategic partnerships with ferry operators, hotels, resorts, tourism boards, travel agents, and attractions to co-create impactful programmes, such as integrated ferry–hotel–activity bundles.
  
  
• Drive co-marketing and joint funding initiatives with partners to maximise campaign reach and ROI.
  
  
• Identify and pursue new tourism-related business lines, products, and services that align with evolving market demands.
  
  
• Contribute to negotiations, proposals, and partnership agreements to deliver sustainable business growth.
  
  

2.

Terminal Marketing & Partnerships

• Develop and implement marketing strategies to promote SCCPL's terminals, services, and facilities to optimise revenue and elevate customer experience.
  
  
• Oversee promotional activities for events, familiarisation trips, and corporate engagement initiatives.
  
  
• Identify and drive ancillary revenue streams, including premium passenger services, travel insurance, last-minute ticket promotions, and bundled offerings.
  
  
• Represent SCCPL at trade shows, networking events, and industry forums to enhance visibility and partnerships.
  
  
• Coordinate with internal teams to align marketing initiatives with operational and commercial priorities.
  
  

3.

Market Research & Insights

• Conduct market intelligence and competitor analysis on ferry, cruise, and tourism trends and provide strategic recommendations on marketing and business development strategies.
  
  
• Monitor and report on marketing effectiveness, campaign ROI, and passenger traffic trends to guide future decision-making.
  
  
• Execute marketing activities, including budgeting preparations, tracking, reporting, and maintaining marketing materials.
  
  

Requirements

· Bachelor's degree in Marketing, Business Administration, Tourism, Hospitality, or related disciplines

· Strong track record in travel and tourism marketing, including destination marketing, MICE, and hospitality partnerships.

· Proven success in stakeholder management, negotiations, and building cross-industry partnerships.

· Good team player but can also work independently as needed

· At least 8-10 years of relevant experience

· Excellent communication skills, high energy and versatile with innovative / creative ideas.

· Strong proficiency in English is required; Conversational Bahasa Melayu / Indonesian is an advantage for the role

· Related experience in the cruise industry or the adjacent space in tourism / hospitality would be a distinct advantage

ABOUT SINGAPORE CRUISE CENTRE )

Singapore Cruise Centre, a wholly owned subsidiary of Mapletree Investments, manages and operates 3 ferry terminals and 1 award-winning international cruise terminal in Singapore - HarbourFront Passenger Terminal, Tanah Merah Ferry Terminal and Pasir Panjang Ferry Terminal .

With over 30 years in the business, SCCPL has honed both operational excellence and a deep knowledge of the cruise and ferry business.