Senior Manager, Marketing, Northpoint City

Job description

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Senior Manager, Marketing, Northpoint City

Job Function: Sales & Marketing

Job Posting Date: 13 Aug 2025

ABOUT FRASERS PROPERTY LIMITED
Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Frasers Property Group” or the “Group”), is a multinational investor-developer-manager of real estate products and services.

The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore.
Frasers Property's multinational businesses operate across five asset classes, namely, commercial & business parks, hospitality, industrial & logistics, residential and retail.

The Group has businesses in Southeast Asia, Australia, the EU, the UK and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 20 countries across Asia, Australia, Europe, the Middle East and Africa.
Frasers Property is also the sponsor of two real estate investment trusts (“REITs”) and one stapled trust listed on the SGX-ST.

Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties, respectively.

Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties.

In addition, the Group has two REITs listed on the Stock Exchange of Thailand.

Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.
The Group is committed to inspiring experiences and creating places for good for its stakeholders.

By acting progressively, producing and consuming responsibly, and focusing on its people, Frasers Property aspires to raise sustainability ideals across its value chain, and build a more resilient business.

It is committed to be a net-zero carbon corporation by 2050.

Building on its heritage as well as leveraging its knowledge and capabilities, the Group aims to create lasting shared value for its people, the businesses and communities it serves.

Frasers Property believes in the diversity of its people and are invested in promoting a progressive, collaborative and respectful culture.

You will be in the heart of a dynamic and fast-paced environment of Northpoint City, where you will curate innovative marketing campaigns, drive the growth of the FRx loyalty programme, and spearhead digital initiatives.

Your role will be pivotal in enhancing brand recall, increasing footfall, and boosting retail sales through strategic, data-driven engagement.

Job Description

• Drive mall footfall and tenants’ sales through data-driven and AI-enhanced marketing strategies.
  
  
• Lead and inspire the marketing and customer service team to deliver innovative and impactful campaigns.
  
  
• Curate and execute mall-specific and signature marketing activities, including seasonal activations and experiential events.
  
  
• Develop engaging content and grow social media presence across platforms using analytics and AI tools for optimization.
  
  
• Manage atrium promotions, advertising, and casual leasing to achieve revenue targets.
  
  
• Build strong relationships with tenants, media, agencies, contractors, and portfolio marketing teams.
  
  
• Oversee daily operations related to casual leasing, ad space marketing, and customer service, ensuring high standards of space presentation.
  
  
• Secure tenant sponsorships and partnerships for campaigns and activations.
  
  
• Prepare monthly marketing reports, campaign performance dashboards, and annual budgets.
  
  
• Create and raise SAP COF for purchase orders and vendor management.
  
  
• Strategically plan and manage the annual A&P budget, aligning with asset plans and ROI goals.
  
  
• Drive growth of the Frasers Experience loyalty program through personalization and targeted engagement.
  
  
• Uphold and evolve the branding of the company and property across all touchpoints.
  
  
• Manage shopper and tenant feedback across digital and physical platforms, ensuring timely resolution and service recovery.
  
  
• Coordinate marcom responses for mall incidents and crisis communications.
  
  
• Explore and implement emerging technologies (e.g., AR/VR, gamification, AI chatbots) to enhance shopper engagement.
  
  
• Ensure compliance with regulatory requirements and internal SOPs.
• Champion sustainability and ESG messaging in marketing initiatives.
  
  

Key Qualification

• Degree/Diploma in Business Administration, Marketing, Digital Marketing, Communications, or related fields.
  
  
• Minimum 6 years of relevant experience in retail mall marketing, with proven leadership capabilities.
  
  
• Strong understanding of digital marketing, CRM, and marketing automation platforms.
  
  
• Experience with AI tools for campaign optimization, customer segmentation, and content generation.
  
  
• Creative, innovative, and forward-thinking with a passion for retail and consumer engagement.
  
  
• Excellent planning, problem-solving, and decision-making skills.
  
  
• Strong interpersonal, negotiation, and communication skills (verbal and written).
  
  
• Meticulous with an eye for detail, especially in copywriting and visual proofing.
  
  
• Proficient in data analytics and performance tracking tools (e.g., Google Analytics, Power BI, Tableau).
  
  
• Good contacts within the media, entertainment industry, event organizing industry is a plus.
  
  

Diversity brings us closer to the communities we serve.

Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward.

Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work.

Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.

Required Skill Profession

Product & Brand Marketing