Location: Ubi (Near Taiseng MRT)
Working Hours: 5.5-day work week
Key Responsibilities
Brand Awareness & Online Presence
- Plan and run campaigns to increase brand awareness across TikTok, Instagram, Facebook, and Google.
- Build our online presence through creative storytelling and engaging content.
- Stay updated on beauty and personal care trends to keep the brand relevant.
Digital Marketing & Ads
- Manage paid ads on Meta, TikTok, and Google with a focus on reach, engagement, and visibility.
- Test different ideas, improve performance, and share results.
- Use analytics tools to measure brand awareness and audience growth.
Content & Creative Briefs
- Prepare clear content briefs for the graphic designer and creative team (key message, style, deliverables, deadlines).
- Work with designers and editors to make sure all content fits the brand's aesthetic.
- Review visuals and copy to maintain consistency across all platforms.
Influencer & Community Marketing
- Partner with influencers and creators to boost brand credibility and visibility.
- Encourage user-generated content (UGC) to build stronger connections with consumers.
- Support online community engagement and growth.
Teamwork & Collaboration
- Work with product and management teams to align campaigns with brand direction.
- Share insights and suggestions on improving brand presence.
Requirements
- Degree in Marketing, Business, Communications, or related field.
- 3–5 years of digital marketing experience in beauty, skincare, cosmetics, wellness, or FMCG industries.
- Proven track record running awareness campaigns and managing digital ads.
- Keen eye for aesthetics and branding, with a strong sense of what appeals to beauty consumers.
- Familiar with TikTok, Instagram, Facebook, Google, and e-commerce platforms.
- Skilled in content planning, copywriting, and campaign execution.
- Strong analytical skills to measure engagement and brand visibility.
- Creative, organized, and able to manage multiple projects at once.
Job Type: Full-time
Pay: $3, $4,000.00 per month
Work Location: In person