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Senior Marketing Manager, Robotics Job Opening In Singapore, Singapore – Now Hiring Certis


Job description

As Senior Marketing Manager for Robotics, you will be part of the Group Communications & Marketing (GCM) team, supporting Certis’ Robotics unit.

You will shape and amplify the positioning of Certis’ robotics and AI-enabled operations, ensuring cohesive storytelling across corporate, partner, and industry platforms.


You will lead marketing initiatives from campaigns and content development to partner co-marketing and event support, closely collaborating with the Robotics team.

This role is key to demonstrating how Certis’ innovations integrate people, processes, and technology to deliver
Safer, Smarter, Better
outcomes.


In addition, you will drive ecosystem engagement and measurable commercial impact by building alliances with universities, startups, and industry bodies, developing digital-first demand generation programmes, and supporting sales enablement with clear success metrics.


What You’ll Do
Marketing Campaigns and Positioning
Plan and execute marketing campaigns for Robotics initiatives aligned with the overall Certis brand strategy.


Develop positioning and messaging that translate complex robotics and AI capabilities into compelling, customer-relevant stories.


Establish campaign KPIs, monitor performance, and optimise outcomes through data-driven recommendations.


Content and Collateral Development
Produce marketing collateral including brochures, case studies, videos, digital content, and sales enablement materials.


Drive thought leadership through articles, success stories, and internal showcases highlighting Certis’ robotics milestones.


Ensure creative output is brand-consistent and visually impactful by collaborating with Group Studio.


Ecosystem and Partner Marketing
Build and maintain alliances with universities, startups, and industry associations to strengthen Certis’ position in the robotics and AI ecosystem.


Lead joint marketing programmes with technology partners and industry bodies, including co-branded campaigns, whitepapers, and showcases.


Represent Robotics at key events and forums, ensuring strong brand presence and narrative consistency.


Digital Demand Generation
Develop and manage digital-first demand generation programmes using SEO/SEM, webinars, immersive demos, and lead-conversion strategies.


Track marketing’s contribution to qualified leads, pipeline influence, and customer engagement.


Optimise campaigns across web, social, and paid channels in collaboration with GCM digital specialists.


Events and Partner Marketing
Support Robotics showcases at key industry events, coordinating booth and demo experiences including interactive displays.


Partner with external organisations on joint marketing deliverables such as co-branded content, whitepapers, and publicity campaigns.


Media and Corporate Communications
Manage media engagement, press releases, and prepare Robotics spokespeople for interviews and panels.


Act as the key liaison between the Robotics team and GCM for issues management relating to Robotics.


What You’ll Bring
Degree in Marketing, Communications, or a related field.


8 to 10 years of B2B marketing experience, preferably in technology, innovation, or related sectors.


Proven ability to design and execute multi-channel marketing campaigns that deliver measurable business outcomes.


Strong writing, editing, and storytelling skills, with the ability to simplify technical concepts for a B2B audience.


Experience in ecosystem engagement (universities, startups, industry associations) and partner co-marketing.


Familiarity with digital demand generation strategies including SEO/SEM, webinars, immersive demos, and lead conversion funnels.


Proficient in digital analytics platforms such as Google Analytics, search tools, and social analytics to track performance and inform decision-making.


Collaborative team player with strong interpersonal skills and comfort interacting with senior stakeholders.


Creative, resourceful, and detail-oriented, with the ability to deliver in a fast-paced environment.


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Required Skill Profession

Other General


  • Job Details

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Certis adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

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2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Singapore laws and regulations

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The average salary range for a varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

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Key qualifications for Senior Marketing Manager, Robotics typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Senior Marketing Manager, Robotics Job Success

Certis interview tips for Senior Marketing Manager, Robotics

Here are some tips to help you prepare for and ace your Senior Marketing Manager, Robotics job interview:

Before the Interview:

Research: Learn about the Certis's mission, values, products, and the specific job requirements and get further information about

Other Openings

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Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

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Follow Up: Send a thank-you email to the interviewer within 24 hours.

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Final Thought:

To prepare for your Senior Marketing Manager, Robotics interview at Certis, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Certis's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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