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Senior Social Media Insights & Analytics Specialist Job Opening In Singapore, Singapore – Now Hiring Maker Lab


Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralized technology-led agency teams, rooted in collaboration with clients from the ground up.

Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Senior Social Media Analyst for a major tech brand in APAC.

You'll own campaign measurement and social listening to create data-driven enterprise strategies.

We seek a self-starter skilled in social analytics and committed to driving business value with intelligent, methodological insights.

Role: 

  • Set up, operationalise and develop social media listening and analysis, as a program, in APAC for key business units and markets.
  • Ensure timely, smooth, and insightful delivery of processes, measurement, and listening projects.
  • Manage or help build new tools, develop best case practices and manage relationships (internal, external partners) within the social listening and analysis space.
  • Implement and advocate for use of consistent and globally aligned measurement standards and methodologies. 
  • Lead selected key campaign measurement projects with Owned, Paid and Earned Social data for the local market and/or product teams.
  • Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning social strategies.
  • Translate complex analytics to easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies working on Social.
  • Report on social program performance on a regular basis, in addition to weekly listening and reporting.

You:

  • 8+ years of relevant experience in an agency or brand with Earned Social Media / Social listening as an analyst.
  • Relevant skills in working with social analytics tools (e.g. Brandwatch, Tubular, Sprinklr) and developing effective and clean boolean queries.
  • A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy.
  • Capable of visualising data and storytelling to improve decision making, drive action, and raise relevant provocations for marketers.
  • An appreciation of structure, operational clarity and simplicity in everything you do.
  • A strong understanding and knowledge of relevant social platforms and their data.
  • Proven ability to set campaign goals, KPIs and targets.
  • The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
  • Strong communication skills while having a proactive attitude. 
  • Skilled in data management and visualisation tools (Google Sheets, Google Slides, Looker Studio).
  • A problem-solver, adept at facing challenges and creating solutions.
  • Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.
  • Skills with SQL, Python / Colab, statistical analysis are all a bonus.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around.

Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application.

Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Required Skill Profession

Business Operations Specialists


  • Job Details

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Maker Lab adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Singapore laws and regulations

What Is the Average Salary Range for Senior Social Media Insights & Analytics Specialist Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Senior Social Media Insights & Analytics Specialist?

Key qualifications for Senior Social Media Insights & Analytics Specialist typically include Business Operations Specialists and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Senior Social Media Insights & Analytics Specialist Job Success

Maker Lab interview tips for Senior Social Media Insights & Analytics Specialist

Here are some tips to help you prepare for and ace your Senior Social Media Insights & Analytics Specialist job interview:

Before the Interview:

Research: Learn about the Maker Lab's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

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Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

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Follow Up: Send a thank-you email to the interviewer within 24 hours.

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Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Senior Social Media Insights & Analytics Specialist interview at Maker Lab, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Maker Lab's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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