Senior Social Strategist (Beauty)

Job description

Join to apply for the
Senior Social Strategist (Beauty)
role at
Hogarth .


2 days ago – be among the first 25 applicants.


Hogarth is the Global Content Production Company, part of WPP, and partners with one in every two of the world’s top 100 brands including Coca‐Cola, Ford, Rolex, Nestlé, Mondelez and Dyson.

With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media – both established and emerging.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting, ever‐changing world of today’s content experience.


Seniority level
Mid‐Senior level
Employment type
Full‐time
Job function
Advertising, Production and Marketing
Industries
Media Production, Broadcast Media Production and Distribution, and Advertising Services
Role Summary
The role is accountable for the strategic direction of our social content for a major Global Account, predominantly in motion and video, and with a focus on executing social content at scale.


You are a social content expert, fluent in best‐practice, with the credibility to represent this knowledge in a client‐facing role.

You are the eyes and ears of what is happening across social platforms, identifying on quick glance what works and what doesn’t.


Responsible for the delivery of best‐in‐class, platform‐ready content, you will inject strategic thinking, insights and trends into our Creative and Production Team’s processes.

You’ll lead and consult teams and clients to create better creative work, working hand in hand with our Video Editors and AI Team, and will “close‐the‐loop” with our content, ensuring we optimise and iterate based on performance data and other metrics.


You are comfortable liaising with a range of stakeholders across the social process – including Global counterparts, Media agencies and platform direct partners.


Key Areas of Responsibility
Social Product
Play the strategic role across our social service for a major Global account, acting as SME and sharing best practices for social production, influencer/UGC.


Collaborate and share always‐on insights and learnings to strengthen wider Production Teams and processes.


Scale recent successes with case studies on clear content streams, providing constant streams such as 24‐hour reactive content, lo‐fi talent reels, everyday hacks, and other options (e.g., BTS) to enhance learning.


Process
Build and safeguard the social proposition, fostering trust, creative freedom and approval fluidity to maximise impact and platform performance.


Develop clear step‐by‐step processes for each content type, ensuring clients and staff know how to create best‐practice social outputs without defaulting to traditional ways.


Introduce clear scopes aligned to the process for social production, and consistently optimise at the speed of the feed.


People
Identify, train and mentor new creator talent to drive scalability in line with client requirements.


Work with producers to introduce clear guidelines for shoots, ensuring quality consistency and brand alignment.


Ideal Skills and Experience
Strong understanding of social content strategy, including platform‐specific best practices (TikTok, Instagram, YouTube, etc.).


Familiarity with modular production, virtual production and AI‐driven content creation.


Ability to safeguard creative freedom while maintaining brand consistency and quality standards.


Demonstrated ability to develop unique creator propositions and integrate them into broader service offerings.


Experience in social media platforms (Meta Blueprint, Google Ads, TikTok for Business).


A strong portfolio or case studies showcasing experience in social content strategy and execution.


Our Hogarth Values
Hands on
No egos here.

Just a shared drive to roll up our sleeves and make great things happen.

Every project—big or small—gets our full energy because we believe in doing things right.

It’s how we deliver real results without cutting corners.


Honesty
We are real and authentic—honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together.


Heart & Soul
We bring heart to everything we make.

Passion, pride and relentless drive push us beyond “good enough”—because we care deeply about our craft, and we’re always chasing better.


Happy Family
Creating a space where everyone feels valued—even when opinions differ—makes this a supportive and inclusive environment for our people.


Hungry
Curiosity keeps us hungry.

We question, experiment, and always seek out what’s next.

We never settle and never stop learning.


Inclusion and Impact
WPP is an equal‐opportunity employer and considers applicants for all positions without discrimination.

We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.


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Required Skill Profession

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