SEO Content Specialist AI & Growth (Greater China)

Job description

Wise is looking for an
AI & Growth focused SEO Content Specialist
for our
Greater China
locale.

This is a content strategy role responsible for the planning and production of SEO optimized blog content primarily in Simplified Chinese/ Traditional Chinese blogs (CN, HK) to help generate increasing organic visitors and customers for Wise, with a strong emphasis on leveraging AI tools to scale high-quality content development and optimize production processes.

The role will be based in our
Singapore
office.


In this role, you'll take a more long-term strategic view of their locales and use their SEO skills combined with advanced AI tool implementation to identify and fix more complex problems to drive even more growth.


You'll also play a key role in contributing to the long-term SEO/organic marketing strategy and opportunities for the wider region, while establishing AI-enhanced workflows that maintain strong content quality standards at scale.


Your Mission:
The goal is generating
sustainable customer growth
in your locale and/or core topic area while taking on a more long-term view of how to drive growth for your locales and our marketing channel through SEO strategy and AI tool implementation, that enhances rather than compromises content quality and conversion performance.


Your Responsibilities:
Planning, optimization and production of high-quality, conversion-focused SEO blog content to help fuel adoption of Wise,
utilizing AI tools
to enhance efficiency and scale without compromising content standards or conversion potential
Develop a more long-term strategically aligned plan for your locale that regularly meets or exceeds the forecasted impact
Support your regional lead by contributing to the strategy and opportunities for your wider region, including scalable AI-powered content solutions or process improvement
Owning and sharing meaningful insights about your BAU content performance as well as any growth initiatives/projects (if relevant)
Keep up to date with industry news, evolving AI landscape - including newer model capabilities and prompt engineering techniques, and SEO insights and proactive in bringing suggestions and ideas that we can test or action
Independently discover, lead and validate growth projects that go beyond the scope of BAU content production and have regional and/or global impact or learnings, with focus on AI-enhanced processes that scale quality, converting content
Work with and support your regional lead to take on more responsibility to identify growth opportunities for your locale(s)/the wider APAC region
Identifying and developing a deeper skill in SEO combined with advanced AI tooling for content operations
What good looks like:
The content specialist is responsible for planning, publishing content (not writing content) and generating new customers.

Experience with SEO combined with AI tool expertise and demonstrated content quality standards is required in identifying big opportunities, planning, executing and reporting.

Someone at this level will be able to independently come up with the KPIs and success metrics for any growth projects, including AI implementation impact.

The core KPIs are:
Production:
Content delivered against plan
Performance:
New customers, registrations and customer value
SEO metrics:
Content and locale organic traffic growth, new SERP features
Quality & AI impact:
Measurable improvements in content production processes and scalability without compromising content quality or user value
Qualifications
You'd be a great fit for this role if:
You're located and legally authorised to work in Singapore and
do not require visa sponsorship
You must have a good understanding and experience utilizing
SEO AI Tools
in your day to day, and experience developing automation processes to boost productivity
You are fluent in both written and spoken English - our internal communication language is English, so this is a must!
You have strong written and spoken proficiency in
Simplified Chinese and/or Cantonese
You have a keen eye for content quality, and can assess readability with a native speaker proficiency
You have a great eye for detail and what makes 'good' content when it comes to words and visuals; from small copy changes to fixing blog articles in bulk
It’s a plus if you yourself used Wise or similar products to move / manage your money internationally
You love data.

From traffic numbers to conversion rates, you understand how to measure the performance of your work
You’re great at building relationships and working with people outside of your own team to get things done (e.g. local freelancers, other teams at Wise)
You thrive in a culture of autonomy and not afraid to take full ownership of your content plans from start to finish
It'll be a plus if:
You have any additional language proficiencies besides the above stated ones
You have some experience of using or working with digital finance brands, banks or products, it’s a plus
It’s also a huge plus if you have SEO or content marketing experience
Some experience or knowledge of how Google Search Console works is a plus but not mandatory
Some experience or understanding of SEO and familiar with keyword tools such as Ahrefs and SEMRush is a plus but not mandatory
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Required Skill Profession

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