About the role
As a Social Media Marketing Specialist, you will play a crucial role in driving the company's online presence and engagement across various social media platforms.
This full-time position in Macpherson, Central Region, will see you developing and executing tailored social media strategies to promote the company's products and services, build a strong brand identity, and connect with our target audience.
What you'll be doing
- Develop and implement effective social media marketing campaigns to achieve brand awareness, lead generation, and customer engagement goals
- Create and curate engaging, visually appealing content for platforms such as Facebook, Instagram, LinkedIn, and Twitter
- Monitor, analyse, and report on the performance of social media campaigns, using data to optimise and improve strategies
- Collaborate with the marketing team to ensure social media initiatives are aligned with the company's overall marketing and branding objectives
- Stay up‑to‑date with the latest social media trends, algorithms, and best practices to inform and enhance the company's digital marketing approach
- Identify opportunities to leverage influencers, user-generated content, and other innovative social media tactics to reach and engage target audiences
- Manage and respond to customer inquiries, feedback, and comments on social media in a timely and professional manner
What we're looking for
- Minimum 2 years of experience in social media marketing or digital marketing, with a proven track record of successful campaign execution
- Excellent writing and content creation skills, with the ability to develop engaging, on‑brand content for various social media platforms
- Strong understanding of social media algorithms, analytics, and best practices, and the ability to interpret data to inform strategic decisions
- Creativity and a keen eye for visual design, with the ability to create or curate visually appealing social media content
- Strong communication and collaboration skills, with the ability to work effectively with cross‑functional teams
- Love engaging on Social Media Platforms like Tik Tok, IG, Facebook, Linkedin, XiaoHongShu
- Passion for beauty, skincare and haircare
- Effectively bilingual
What we offer
We're committed to providing a supportive and rewarding work environment.
As a Social Media Marketing Specialist, you'll have the opportunity to grow your skills, expand your professional network, and contribute to the success of a dynamic, innovative company.
We offer competitive compensation, comprehensive benefits, and opportunities for career advancement.
Join our team and be a part of our exciting journey!
Apply now
Join us and make an impact on the online beauty conversation!
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