The Role
The Main Responsibilities
Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN/HKResponsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN marketStrategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratioIdentify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels – LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods Find unique ways to attract the attention of C-level executivesInitiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal Manage regional budgets and spendsTrack lead status on a daily, weekly and monthly basis to check performance against the marketing planOwn regional events planning, execution and outcomesWhat We Look For in a Candidate
5+ years’ Enterprise B2B experience in Regional Marketing in ASEAN/ HKExperience in Telecom/ Cybersecurity/ Service provider segment preferredStrong experience of running Marketing campaignsGood writing and verbal communications skillsCompensation