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Urgent! Sr. Marketing Director, PayPal World Job Opening In Singapore, Singapore – Now Hiring PayPal

Sr. Marketing Director, PayPal World



Job description

Description

:

Essential Responsibilities:

  • Develop and articulate a clear, compelling vision and strategy for the marketing function
  • Provide key inputs as an industry leader and expert in marketing
  • Inspire and lead the marketing team to achieve long-term success
  • Align marketing strategies with PayPal-wide strategy and operations
  • Drive innovation and continuous improvement in marketing practices
  • Collaborate with executive leadership to ensure the marketing function supports overall business goals
  • Minimum Qualifications:

  • Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.
  • Preferred Qualification:

    About PayPal

    At PayPal, we’re reimagining how the world moves money—creating an intelligent, inclusive, and connected digital economy for everyone.

    PayPal World is our next-generation platform initiative that brings this vision to life—enabling seamless commerce experiences across surfaces, segments, and partner environments.

    PayPal World is not just a feature or product—it’s the strategic core of how PayPal shows up for consumers, merchants, and platforms globally.

    The role:

    We’re looking for a bold, high-impact marketing leader to serve as the Product Marketing and GTM owner for PayPal World—PayPal’s flagship platform program.

    This highly visible role will lead the end-to-end go-to-market strategy, narrative development, ecosystem alignment, and campaign execution for PayPal World across all customer and partner types.

    You will ensure a unified story is told across surfaces (app, web, checkout), segments (consumer, merchant, platform), and touchpoints (owned, paid, and partner-led)—anchored in insight, scaled with impact, and aligned globally.

    Key Responsibilities

    Strategic Narrative & Positioning

  • Own the PayPal World messaging framework, including narratives for merchants, consumers, platforms, and partners.
  • Create a unified story that articulates how PayPal World enables scalable, seamless, experiences for consumers across merchant and partner experiences.
  • Translate complex platform features into market-facing value propositions that resonate globally.
  • Go-to-Market Leadership

  • Drive end-to-end GTM strategy for PayPal World product launches, new surfaces, and cross-platform innovations.
  • Deliver a cohesive GTM experience by integrating narrative, enablement, and execution across multiple functions and audiences.
  • Partner with regional teams to tailor GTM activation to market-specific needs and priorities.
  • Align internal stakeholders (Product, Field, BD, Ops) on PayPal World launch plans, objectives, and performance metrics.
  • Ecosystem & Partner Co-Marketing

  • Build and scale joint marketing programs with merchants, platforms, and technology partners to amplify PayPal World’s reach and impact.
  • Ensure PayPal World is embedded into strategic partner roadmaps, presentations, and joint campaigns.
  • Create enablement materials, co-branded assets, and playbooks that make PayPal World easy to present, position, and promote externally.
  • Integrated Campaigns & Commercial Activation

  • Lead the development of global, full-funnel campaigns to drive:
  • Scaled consumer adoption and repeat usage
  • Merchant awareness and presentment of PayPal World experiences at checkout and beyond
  • Partner and merchant co-marketing activation aligned to PayPal World feature sets and surfaces
  • Build repeatable campaign frameworks that can scale across geographies, channels, and partner tiers.
  • Collaborate with Performance, Lifecycle, and Field Marketing to activate PayPal World campaigns through digital, in-product, CRM, and live channels.
  • Maintain narrative and visual consistency across all touchpoints to reinforce PayPal World as a unified platform experience.
  •  Insights, Enablement & Performance

  • Define and track KPIs to measure success across audience segments—awareness, activation, retention, and revenue impact.
  • Collect insights from sales, customer success, and partners to refine positioning and optimize campaign performance.
  • Report performance regularly to executive stakeholders with clear attribution to PayPal World’s strategic goals.
  • Qualifications

  • 15+ years in product marketing, GTM strategy, or ecosystem marketing—preferably in fintech, commerce platforms, or payments.
  • Demonstrated ability to lead multi-sided GTM programs that span consumers, merchants, and partners.
  • Deep expertise in crafting scalable narratives and integrated marketing across complex, matrixed environments.
  • Exceptional cross-functional leadership and executive communication skills.
  • Experience designing and launching joint GTM programs with external partners and platforms.
  • Proven ability to drive ecosystem cohesion—ensuring messaging and campaigns reinforce a singular platform identity.
  • Strategic thinker with operational chops and a bias toward execution.
  • Why This Role Matters

    PayPal World is the most important platform initiative at PayPal—uniting our ecosystem across surfaces, products, and partners.

    The Senior Director of PayPal World Marketing will play a pivotal role in how the world sees, understands, and uses our most powerful innovations.

    You’ll define how we position the future—and bring it to life at scale.

    Subsidiary:

    PayPal

    Travel Percent:

    0

    PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding.

    Any such request is a red flag and likely part of a scam.

    To learn more about how to identify and avoid recruitment fraud please visit .

    For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

    Our Benefits:

    At PayPal, we’re committed to building an equitable and inclusive global economy.

    And we can’t do this without our most important asset—you.

    That’s why we offer benefits to help you thrive in every stage of life.

    We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

    We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.

    To learn more about our benefits please visit .

    Who We Are:

    to learn more about our culture and community.

    Commitment to Diversity and Inclusion

    PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

    In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

    If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .

    Belonging at PayPal: 

    Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.

    Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.

    We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

    Any general requests for consideration of your skills, please .

    We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates.

    Please don’t hesitate to apply.


    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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