• Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role.
Singapore Jobs Expertini

SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications Job Opening In Singapore, Singapore – Now Hiring DBS Bank


Job description

SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications-(WD77614)

Business Function

Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry.

Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Job Purpose

We are seeking a highly accomplished and visionary Brand & Internal Communications Specialist with over 15 years of relevant marketing & comms experience.

This role will be responsible for defining, protecting, and elevating the DBS brand identity externally, ensuring it resonates with our diverse customer base and stakeholders.

Simultaneously, you will be instrumental in fostering a connected, informed, and engaged employee base internally, supporting our purpose of being the Best Bank for a Better World and reinforcing our strong corporate culture.

You will be a strategic thought partner to the executive leadership team, ensuring that our brand narrative and internal communications are seamlessly integrated, impactful, and effectively drive our business objectives and reinforce our purpose.

What You'll Do

Brand Management

  • Develop and champion a comprehensive, multi-year brand strategy for DBS Bank that aligns with our strategic priorities, market trends in the financial services sector, and competitive landscape across Asia.
  • Oversee all aspects of brand identity, messaging, and positioning, ensuring consistency across all touchpoints (digital platforms, branches, advertising, sponsorships, etc.) and across diverse markets.
  • Lead market research and brand audits to understand perception, identify opportunities for differentiation, and measure brand health, equity, and effectiveness within the financial industry.
  • Guide the creation and execution of innovative brand campaigns that resonate with target audiences (retail, corporate, institutional clients) and drive brand awareness, preference, and loyalty for DBS.
  • Manage strategic agency relationships (branding, creative, PR, media buying) to ensure optimal performance, innovation, and budget adherence.
  • Serve as a brand guardian, developing and enforcing robust brand guidelines, and providing strategic counsel on brand-related decisions across all business units and geographies.
  • Partner closely with marketing, product, and digital transformation teams to ensure brand alignment in all customer-facing initiatives and digital solutions.
  • Monitor and analyze brand performance metrics, including brand sentiment and competitive benchmarking, providing regular reporting and insights to the leadership.
  • Internal Communications

  • Develop and execute a strategic internal communications roadmap that informs, inspires, and engages over 30,000 employees across all levels and geographies within DBS.
  • Partner closely with leadership, including the CEO and Group Management Committee, to translate strategic priorities, business updates, and cultural initiatives into clear, compelling, and consistent internal messages.
  • Oversee the development and distribution of a wide range of internal communications, including company-wide announcements, executive communications, employee newsletters, intranet content, town halls, leadership forums, and critical change management initiatives (e.g., digital transformation, sustainability goals).
  • Identify and implement innovative internal communication channels and technologies to optimize reach, engagement, and two-way dialogue across our diverse workforce.
  • Establish metrics to measure the effectiveness of internal communications and continuously refine strategies based on employee feedback, engagement data, and organizational goals.
  • Foster a culture of transparency, open communication, and shared purpose within the organization, reinforcing DBS's values and mission.
  • Requirements

  • 15+ years of relevant experience in brand management and internal communications, with a significant portion in leadership roles within large, complex, and ideally, multinational organizations.
  • Proven track record of developing and executing successful brand strategies that have driven measurable results and enhanced brand equity for leading organizations, preferably in the financial services sector or a highly regulated industry.
  • Extensive experience in leading and transforming internal communications functions, fostering employee engagement, and effectively managing communications during periods of significant organizational change (e.g., digital transformation, mergers/acquisitions).
  • Exceptional strategic thinking and analytical skills, with the ability to translate complex business objectives and financial concepts into clear, compelling, and actionable communication plans.
  • Superior written and verbal communication skills, with an impeccable eye for detail and the ability to craft compelling narratives for diverse audiences, from customers to regulators and employees.
  • Strong executive presence and influencing skills, with the ability to build rapport and trust with senior leadership and cross-functional teams across different cultures.
  • Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.
  • Experience in the financial services industry, particularly banking, is highly preferred. Understanding of regulatory environments and customer trust dynamics is a significant advantage.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field; a Master's degree (e.g., MBA, MSc in Communications) is preferred.
  • Apply Now

    We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

    Primary Location

    :Singapore-DBS Asia Central

    Job

    :Marketing and Communications

    Schedule

    :Regular

    Employee Status

    :Full-time:

    Job Posting

    :Sep 17, 2025, 6:28:23 AM

    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

    Related Jobs

    MSIG ASIA PTE. LTD. hiring Brand, Communications Job in Singapore River, Singapore River, Singapore
    MSIG ASIA PTE. LTD.
    Singapore River, Singapore River, Singapore
    MSIG Asia Pte Ltd hiring Brand, Communications Job in Downtown Commercial Core, Alberta, Singapore
    MSIG Asia Pte Ltd
    Downtown Commercial Core, Alberta, Singapore
    beBeeExecutive hiring Senior Brand Communications Specialist Job in Singapore
    beBeeExecutive
    Singapore
    Ministry of Defence Singapore hiring Manager (Internal Communications) Job in Singapore
    Ministry of Defence Singapore
    Singapore
    Kingsmen Creatives Limited hiring Executive, Internal Communications Job in Singapore Changi Airport, SG.02, Singapore
    Kingsmen Creatives Limited
    Singapore Changi Airport, SG.02, Singapore
    Kingsmen Creatives Ltd hiring Internal Communications Executive Job in چنگی, استان تهران, Singapore
    Kingsmen Creatives Ltd
    چنگی, استان تهران, Singapore
    KUOK (SINGAPORE) LIMITED hiring Marketing & Communications Specialist Job in singapore, sg, singapore, sg, Singapore
    KUOK (SINGAPORE) LIMITED
    singapore, sg, singapore, sg, Singapore
    AIG hiring Marketing & Communications Specialist Job in singapore, singapore, Singapore
    AIG
    singapore, singapore, Singapore
    AIA Singapore hiring Marketing Communications Specialist Job in Singapore
    AIA Singapore
    Singapore
    AIA Hong Kong and Macau hiring Marketing Communications Specialist Job in Singapore
    AIA Hong Kong and Macau
    Singapore
    XIONE GROUP PTE. LTD. hiring Communications Marketing Specialist Job in Singapore
    XIONE GROUP PTE. LTD.
    Singapore
    AIA Hong Kong and Macau hiring Marketing Communications Specialist Job in Singapore
    AIA Hong Kong and Macau
    Singapore
    AIA Singapore hiring Marketing Communications Specialist Job in Singapore
    AIA Singapore
    Singapore
    Wachsman hiring Associate (Strategic Communications) Job in sg, sg, Singapore
    Wachsman
    sg, sg, Singapore
    Wachsman hiring Executive (Strategic Communications) Job in singapore, singapore, Singapore
    Wachsman
    singapore, singapore, Singapore
    Wachsman hiring Consultant (Strategic Communications) Job in sg, sg, Singapore
    Wachsman
    sg, sg, Singapore
    SINGAPORE RED CROSS SOCIETY hiring Executive, Strategic Communications Job in Singapore
    SINGAPORE RED CROSS SOCIETY
    Singapore
    National Council of Social Service (NCSS) hiring Manager, Strategic Communications Job in Singapore
    National Council of Social Service (NCSS)
    Singapore
    SATS Ltd. hiring AVP, Strategic Communications Job in Singapore Changi Airport, SG.02, Singapore
    SATS Ltd.
    Singapore Changi Airport, SG.02, Singapore

    Unlock Your SVP VP Potential: Insight & Career Growth Guide


    Real-time SVP VP Jobs Trends (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for SVP VP in Singapore, Singapore, highlighting market share and opportunities for professionals in SVP VP roles.

    1240 Jobs in Singapore
    1240
    1206 Jobs in Singapore
    1206
    Download Svp Vp Jobs Trends in Singapore and Singapore

    Are You Looking for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications Job?

    Great news! is currently hiring and seeking a SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at DBS Bank adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:

    1. Independence

    2. Loyalty

    3. Impartiapty

    4. Integrity

    5. Accountabipty

    6. Respect for human rights

    7. Obeying Singapore laws and regulations

    What Is the Average Salary Range for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

    What Are the Key Qualifications for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications?

    Key qualifications for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

    How Can I Improve My Chances of Getting Hired for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications?

    To improve your chances of getting hired for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

    Interview Tips for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications Job Success

    DBS Bank interview tips for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications

    Here are some tips to help you prepare for and ace your SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications job interview:

    Before the Interview:

    Research: Learn about the DBS Bank's mission, values, products, and the specific job requirements and get further information about

    Other Openings

    Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

    Dress Professionally: Choose attire appropriate for the company culture.

    Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

    Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

    During the Interview:

    Be Punctual: Arrive on time to demonstrate professionalism and respect.

    Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

    Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

    Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

    Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

    Follow Up: Send a thank-you email to the interviewer within 24 hours.

    Additional Tips:

    Be Yourself: Let your personality shine through while maintaining professionalism.

    Be Honest: Don't exaggerate your skills or experience.

    Be Positive: Focus on your strengths and accomplishments.

    Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

    Turn Off Phone: Avoid distractions during the interview.

    Final Thought:

    To prepare for your SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications interview at DBS Bank, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the DBS Bank's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

    How to Set Up Job Alerts for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications Positions

    Setting up job alerts for SVP / VP, Brand & Internal Communications Specialist, Group Strategic Marketing & Communications is easy with Singapore Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!