SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

Job description

We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team.

A senior leader responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains.

The candidate serves as the expert leader in marketing, branding, PR, Sponsorship and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy.

Supports senior leadership by leveraging data to guide decision‑making.

Key Responsibilities

• Work with the Regional Head, Wealth Marketing to identify, develop and deliver the over‑arching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments
• Oversee all components of brand and client communications management under a one bank unified brand
• Collaborate with senior leadership to align marketing initiatives with corporate objectives
• Develop and execute marketing strategies aligned with business goals and objectives, including increase in new clients through a strong brand awareness and recall of our key wealth segments
• Manage relationships with external agencies and ensure alignment with brand standards
• Analyze emerging market trends and evolving customer insights to identify growth opportunities including the next generation clientele
• Ensure compliance with regulatory requirements in all marketing and communication activities

Branding and Communications

• Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
• Act as the brand guardian for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) to ensure consistency of branding across the PB and TPC markets
• Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments
• Ensuring consistency and alignment across all external communications and touchpoints
• Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically
• Lead the creation and implementation of major brand campaigns for PB and TPC with alignment of Wealth Continuum’s key objectives and value propositions
• Develop strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
• Manage key stakeholders including sales, product and Wealth Continuum teams to synergise and synthesize varied opinions and preferences
• Ensure wealth marketing materials and support any PB and TPC client communications required

Right Segmentation

• Work closely with segments teams to align messaging and deliver value‑driven content for right segmentation across the wealth segments
• Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream
• Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy
• Focus on content creation, ensuring high‑quality, impactful communications that resonate with target audiences

Stakeholder Coordination

• Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments
• Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign‑offs from relevant stakeholders
• Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle
• Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines
• Budget and resource management

Brand Metrics & Performance Marketing

• Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry
• Leverage performance marketing tools and platforms to measure brand performance and inform future brand strategies
• Optimise marketing spend to ensure proper utilisation and optimised spends across the various media channels for maximum results

Competitor Insights and Lead Generation

• Strong ability to discover new market trends, evolving research consumer insights and monitor competitors' activities to advise the brand and marketing future strategies

Reporting

• Provide monthly marketing highlights and dashboards to update management
• Prepare executive summary presentations for top management review
• Analyse performance metrics such as attendance rates, leads generated, customer conversions and other on‑ground insights/feedback

Calendar & Timeline Management

• Maintain and manage an annual marketing events calendar that supports all local and overseas events
• Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• More than 15 years of experience in branding and marketing, or related roles (preferably in the banking or financial services sector)
• Strong knowledge of brand management, digital marketing, and customer engagement strategies
• Proven track record in brand management
• Excellent leadership, project management, and organisational skills
• Strong organisational and time‑management skills with the ability to handle multiple projects simultaneously
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite

Key Competencies

• Strong brand and communications leader
• Collaborative team player who can help manage and influence our key stakeholders
• Budget management
• Stakeholder engagement
• Problem‑solving and crisis management
• Results‑oriented mindset

Primary Location: Singapore-DBS Asia Central

Job: Marketing and Communications

Schedule: Regular

Job Type: Full‑time

Job Posting: Oct 2, 2025, 5:30:00 AM

Required Skill Profession

Financial Advice & Private Banking