SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

Job description

We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team.


A senior leader responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains.

The candidate serves as the expert leader in marketing, branding, PR, Sponsorship and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy.

Supports senior leadership by leveraging data to guide decision‐making.


Key Responsibilities
Work with the Regional Head, Wealth Marketing to identify, develop and deliver the over‐arching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments
Oversee all components of brand and client communications management under a one bank unified brand
Collaborate with senior leadership to align marketing initiatives with corporate objectives
Develop and execute marketing strategies aligned with business goals and objectives, including increase in new clients through a strong brand awareness and recall of our key wealth segments
Manage relationships with external agencies and ensure alignment with brand standards
Analyze emerging market trends and evolving customer insights to identify growth opportunities including the next generation clientele
Ensure compliance with regulatory requirements in all marketing and communication activities
Branding and Communications
Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
Act as the brand guardian for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) to ensure consistency of branding across the PB and TPC markets
Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments
Ensuring consistency and alignment across all external communications and touchpoints
Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically
Lead the creation and implementation of major brand campaigns for PB and TPC with alignment of Wealth Continuum’s key objectives and value propositions
Develop strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)
Manage key stakeholders including sales, product and Wealth Continuum teams to synergise and synthesize varied opinions and preferences
Ensure wealth marketing materials and support any PB and TPC client communications required
Right Segmentation
Work closely with segments teams to align messaging and deliver value‐driven content for right segmentation across the wealth segments
Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream
Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy
Focus on content creation, ensuring high‐quality, impactful communications that resonate with target audiences
Stakeholder Coordination
Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments
Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign‐offs from relevant stakeholders
Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle
Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines
Budget and resource management
Brand Metrics & Performance Marketing
Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry
Leverage performance marketing tools and platforms to measure brand performance and inform future brand strategies
Optimise marketing spend to ensure proper utilisation and optimised spends across the various media channels for maximum results
Competitor Insights and Lead Generation
Strong ability to discover new market trends, evolving research consumer insights and monitor competitors' activities to advise the brand and marketing future strategies
Reporting
Provide monthly marketing highlights and dashboards to update management
Prepare executive summary presentations for top management review
Analyse performance metrics such as attendance rates, leads generated, customer conversions and other on‐ground insights/feedback
Calendar & Timeline Management
Maintain and manage an annual marketing events calendar that supports all local and overseas events
Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines
Job Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
More than 15 years of experience in branding and marketing, or related roles (preferably in the banking or financial services sector)
Strong knowledge of brand management, digital marketing, and customer engagement strategies
Proven track record in brand management
Excellent leadership, project management, and organisational skills
Strong organisational and time‐management skills with the ability to handle multiple projects simultaneously
Excellent communication and interpersonal skills
Proficiency in Microsoft Office Suite
Key Competencies
Strong brand and communications leader
Collaborative team player who can help manage and influence our key stakeholders
Budget management
Stakeholder engagement
Problem‐solving and crisis management
Results‐oriented mindset
Primary Location: Singapore-DBS Asia Central
Job: Marketing and Communications
Schedule: Regular
Job Type: Full‐time
Job Posting: Oct 2, 2025, 5:30:00 AM
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