SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

Job description

We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team.A senior leader responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains.

The candidate serves as the expert leader in marketing, branding, PR, Sponsorship and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy.

Supports senior leadership by leveraging data to guide decision-making.Key Responsibilities* Work with the Regional Head, Wealth Marketing to identify, develop and deliver the over-arching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments* Oversee all components of brand and client communications management under a one bank unified brand* Collaborate with senior leadership to align marketing initiatives with corporate objectives* Develop and execute marketing strategies aligned with business goals and objectives, including increase in new clients through a strong brand awareness and recall of our key wealth segments* Manage relationships with external agencies and ensure alignment with brand standards* Analyze emerging market trends and evolving customer insights to identify growth opportunities including the next generation clientele* Ensure compliance with regulatory requirements in all marketing and communication activitiesBranding and Communications * Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)* Act as the brand guardian for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) to ensure consistency of branding across the PB and TPC markets.* Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments.* Ensuring consistency and alignment across all external communications and touchpoints* Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically* Lead the creation and implementation of major brand campaigns for PB and TPC with alignment of Wealth Continuum's key objectives and value propositions* Develop strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)* Manage key stakeholders including sales, product and Wealth Continuum teams to synergize and synthesize varied opinions and preferences* Ensure wealth marketing materials and support any PB and TPC client communications requiredRight Segmentation * Work closely with segments teams to align messaging and deliver value-driven content for right segmentation across the wealth segments* Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream* Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy.* Focus on content creation, ensuring high-quality, impactful communications that resonate with target audiences.Stakeholder Coordination* Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments* Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders* Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle* Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines* Budget and resource managementBrand Metrics & Performance Marketing* Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry* Leverage performance marketing tools and platforms to measure brand performance and inform future brand strategies.* Optimize marketing spend to ensure proper utilization and optimized spends across the various media channels for maximum resultsCompetitor Insights and Lead Generation* Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry, using data and insights to measure brand performance and inform future brand strategies.* Strong ability to discover new market trends, evolving research consumer insights and monitor competitors' activities to advise the brand and marketing future strategiesReporting* Provide monthly marketing highlights and dashboards to update management* Prepare executive summary presentations for top management review* Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedbackCalendar & Timeline Management* Maintain and manage an annual marketing events calendar that supports all local and overseas events* Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelinesJob Requirements* Bachelor's degree in Marketing, Communications, Business Administration, or related field* More than 15 years of experience in branding and marketing, or related roles (preferably in the banking or financial services sector)* Strong knowledge of brand management, digital marketing, and customer engagement strategies.* Proven track record in brand management* Excellent leadership, project management, and organizational skills.* Strong organizational and time management skills with the ability to handle multiple projects simultaneously* Excellent communication and interpersonal skills* Proficiency in Microsoft Office SuiteKey Competencies: * Strong brand and communications leader* Collaborative team player who can help manage and influence our key stakeholders* Budget management* Stakeholder engagement* Problem-solving and crisis management* Results-oriented mindset

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