SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group

SVP / VP, Branding and Communications Team Head, Private Banking, Consumer Banking Group-(WD77997)

We are seeking a dynamic and visionary leader to join our Regional Marketing (PBTPC) team.

A senior leader responsible for the management and development of functional / chapter leads within the Marketing & Comms, PR, Sponsorship, Brand & Internal Comms domains.

The candidate serves as the expert leader in marketing, branding, PR, Sponsorship and internal communications, ensuring the organisation maintains a strong, cohesive brand identity, reputational advocacy and communication strategy.

Supports senior leadership by leveraging data to guide decision-making.

Key Responsibilities

Work with the Regional Head, Wealth Marketing to identify, develop and deliver the over-arching brand strategy for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) segments

Oversee all components of brand and client communications management under a one bank unified brand

Collaborate with senior leadership to align marketing initiatives with corporate objectives

Develop and execute marketing strategies aligned with business goals and objectives, including increase in new clients through a strong brand awareness and recall of our key wealth segments

Manage relationships with external agencies and ensure alignment with brand standards

Analyze emerging market trends and evolving customer insights to identify growth opportunities including the next generation clientele

Ensure compliance with regulatory requirements in all marketing and communication activities

Branding and Communications

Develop and implement a unified brand, external and internal communications strategy aligned with business goals for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)

Act as the brand guardian for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC) to ensure consistency of branding across the PB and TPC markets.

Provide guidance through clear approval framework and process for all client touchpoints and materials under PB and TPC segments.

Ensuring consistency and alignment across all external communications and touchpoints

Develop and deliver annual brand, marketing, sponsorship plans, both strategically and tactically

Lead the creation and implementation of major brand campaigns for PB and TPC with alignment of Wealth Continuum’s key objectives and value propositions

Develop strong and comprehensive advertising and media plans for both DBS Private Bank (PB) and DBS Treasures Private Client (TPC)

Manage key stakeholders including sales, product and Wealth Continuum teams to synergize and synthesize varied opinions and preferences

Ensure wealth marketing materials and support any PB and TPC client communications required

Right Segmentation

Work closely with segments teams to align messaging and deliver value-driven content for right segmentation across the wealth segments

Develop compelling messaging for clients for each segment and provide clarity on the value propositions to support the right segmentation efforts upstream and downstream

Collaborate with segment teams to deliver personalised customer communications that align with brand and marketing strategy.

Focus on content creation, ensuring high-quality, impactful communications that resonate with target audiences.

Stakeholder Coordination

Act as the central liaison between the Marketing team and internal departments to ensure smooth planning and execution of brand campaigns for PB and TPC segments

Manage the internal approval process for brand marketing concepts, budgets, and promotional materials by preparing detailed briefs and obtaining timely sign-offs from relevant stakeholders

Proactively communicate timelines, responsibilities, and progress updates to all internal stakeholders, ensuring alignment at every stage of the brand marketing campaign lifecycle

Coordinate with Compliance and Legal teams to ensure all client communications and associated content adhere to regulatory requirements and brand guidelines

Budget and resource management

Brand Metrics & Performance Marketing

Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry

Leverage performance marketing tools and platforms to measure brand performance and inform future brand strategies.

Optimize marketing spend to ensure proper utilization and optimized spends across the various media channels for maximum results

Competitor Insights and Lead Generation

Oversee and manage brand core metrics, ensuring the bank maintains and strengthens its position as a leading brand in the financial industry, using data and insights to measure brand performance and inform future brand strategies.

Strong ability to discover new market trends, evolving research consumer insights and monitor competitors' activities to advise the brand and marketing future strategies

Reporting

Provide monthly marketing highlights and dashboards to update management

Prepare executive summary presentations for top management review

Analyze performance metrics such as attendance rates, leads generated, customer conversions and other on-ground insights/feedback

Calendar & Timeline Management

Maintain and manage an annual marketing events calendar that supports all local and overseas events

Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines

Job Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

More than 15 years of experience in branding and marketing, or related roles (preferably in the banking or financial services sector)

Strong knowledge of brand management, digital marketing, and customer engagement strategies.

Proven track record in brand management

Excellent leadership, project management, and organizational skills.

Strong organizational and time management skills with the ability to handle multiple projects simultaneously

Excellent communication and interpersonal skills

Proficiency in Microsoft Office Suite

Key Competencies:

Strong brand and communications leader

Collaborative team player who can help manage and influence our key stakeholders

Budget management

Stakeholder engagement

Problem-solving and crisis management

Results-oriented mindset

Primary Location

:Singapore-DBS Asia Central

Job

:Marketing and Communications

Schedule

:Regular

Employee Status

:Full-time:

Job Posting

:Oct 1, 2025, 7:00:00 PM